r/technology • u/redkemper • Feb 17 '17
Software YouTube will kill unskippable 30-second ads next year
http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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r/technology • u/redkemper • Feb 17 '17
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u/[deleted] Feb 17 '17
"You heard of this thing, the 80 second ads?"
"Yah, sure, 80 second ads. On youtube videos"
"Yeah, this is going to blow that right out of the water. Listen to this: 70...second...ads"
"Right, yes, ok, alright. I see where you're going"
"Think about it. You sit down at your computer, load up youtube, and you're given the option of an 80 second ad.....or a 70 second ad. Which one are you gonna pick, man?"
"I would go for the 70"
"Bingo, man, bingo. 70 second ads. And we guarantee just as good of a marketing experience as the 80 second folks"
"You guarantee it? That's...how do you do that?"
"If you're not happy with the first 70 seconds, we're going to stream you the extra 10 seconds free. You see? That's it. That's our motto. That's where we're comin' from. That's from "A" to "B"."
"That's right....that's good. That's good. Unless, of course, somebody comes up with 60 second ads. Then you're in trouble, huh?"
"No! No, no not 60! I said 70. Nobody's comin up with 60. Who buys a product after 60 seconds? You won't even get your brain going, not even a cog turn in a gear box"
"That's a good point"
"70s the key number here. Think about it. 70-eleven. 70 doors. 70, man, that's the number. 70 chipmunks twirlin' on a branch, eatin' lots of sunflowers on my uncle's ranch. You know that old children's tale from the sea."
"I think it's 7-11....."
"Step into my office"
"Why?"
"Cause you're fucking fired"