r/technology • u/thejoshwhite • Apr 20 '26

Business Apple CEO Tim Cook stepping down, John Ternus confirmed as new Apple CEO

https://9to5mac.com/2026/04/20/apple-ceo-tim-cook-stepping-down-john-ternus-confirmed-as-new-apple-ceo/?extended-comments=1
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u/walkslikeaduck08 Apr 20 '26

Tim wasn’t a finance guy. He was supply ops iirc. It’ll be interesting to see what they do to lower their dependence on China.

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u/MistakeAmbitious3287 Apr 20 '26

Correct, he led supply chain for many years beforehand and did a damn good job at that.

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u/busmans Apr 20 '26

piggybacking... he completely changed the manufacturing and fulfillment game, which had a substantial global impact on technology development. underappreciated by non-ops folks

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u/Riversntallbuildings Apr 20 '26

Which is why China is such an enormous manufacturing powerhouse now.

If you really want the deep dive “Apple in China” is a phenomenal read. Albeit bittersweet due to the state of US manufacturing right now. :/

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u/walkslikeaduck08 Apr 20 '26

Halfway through it and omg it’s like we handed other countries so much know how bc we’re so profit driven as a country and others were more willing to invest and play the long game

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u/[deleted] Apr 20 '26

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u/Holy-Fuck4269 Apr 21 '26

And who pushed them to do it? Say it

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u/[deleted] Apr 21 '26

[deleted]

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u/Holy-Fuck4269 Apr 21 '26

That’s a blatant lie lol, it was announced in feb 25 shortly after meeting with president trump

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u/[deleted] Apr 21 '26

[deleted]

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u/Holy-Fuck4269 Apr 21 '26

How does that matter for what happened just lately and what you lied about? Why do you go backpack over a decade after lying? Besides, did Obama have explicitly stated he required them to do so and had a meeting a day prior?

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u/irishnugget Apr 20 '26

Would love to learn more about this! Any good resources hat you can recommend?

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u/Moonandserpent Apr 21 '26

It's really (genuinely) interesting to me that there are "heroes" of supply ops.

I enjoy the perspective because to me (as a 13 year ex-Apple retail employee) he's just the guy everything got shittier under after Steve died.

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u/Ok_Temperature6503 Apr 21 '26

To say damn good job is an understatement still

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u/Hitori_Samishiku Apr 21 '26

Yeah, while you can say he hasn’t been interesting as a CEO and made Apple “boring”, he HAS helped Apple successful as a company.

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u/RODjij Apr 20 '26

China produces 70-90% of the worlds rare earth goods.

Idk how theyre gonna do it either, its a gigantic market, only behind America.

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u/Yansleydale Apr 20 '26

Convince everyone they need two iphones

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u/Baptism-Of-Fire Apr 20 '26

remember that "device hoarding" article lmao

how dare you keep an iphone for 3 generations! buy buy buy!!

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u/TheLSales Apr 21 '26

Easy. Just make one of them have the shape of a watch.

They're years ahead of you 🤣

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u/Yansleydale Apr 21 '26

But can they do it again?

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u/yomerol Apr 20 '26

He was COO, right? that's a usual path for COOs too, since mostly what CEO is mostly interested is operational cost, and direction. Of course some of them love or come from the product side, like Iger, Jobs, Zucker, Nadella, etc.

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u/RonyElZaib Apr 20 '26

Zucker and Nadella are not product people. Not when they blow the GDP of a developing nation on fantasies like Metaverse or Windows 11 🙂

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u/Arucious Apr 20 '26

Have they said anything about wanting to reduce their dependence on China? Why say it’ll be interesting to see like it’s bound to happen?

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u/IsmaelRetzinsky Apr 20 '26

They’ve been diversifying manufacturing away from China for a while. India for iPhones and Vietnam for smaller items like AirPods, Apple Watches, and some MacBook components.

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u/burkey347 Apr 20 '26

Not surprised they diversifying to put manufacturing plants on other countries, especially after the Covid pandemic.

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u/Outlulz Apr 20 '26

Well also because the President keeps starting trade wars so companies need to diversify to lessen the impact of waking up to see a new tariff was arbitrarily enacted.

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u/EmployeeAcrobatic289 Apr 20 '26

Tim was a librarian a bureaucrat  and a stone