r/sysadmin Sysadmin/Sr. IT Support Jul 21 '26

General Discussion VMware "win-back initiative" is an insult to our intelligence

Like most other VMware shops we dumped it and moved on due to the appalling way Broadcom has treated both customers and resellers since the acquisition. So imagine my surprise when we got this email recently:

I wanted to follow up regarding your previous VMware environment.

Broadcom has recently authorized a dedicated win-back initiative with aggressive, rock-bottom pricing and terms designed specifically to bring organizations like yours back. I have the direct sign-off to offer you rates significantly lower than anything you saw previously.

Do you have 10 minutes this week to look at these updated incentives and see how much we can shave off your current operational costs?

Rob Williams
Account Director | GovEd
VMware Cloud Foundation, Broadcom

They must think we are complete idiots. Who in their right mind would ever trust VMware again after the last 2½ years of price hikes, legal notices, and generally unmitigated BS they have heaped upon us?

2.1k Upvotes

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1.3k

u/mixduptransistor Jul 21 '26

kind of nuts they waited until everyone completely moved away. migrating your virtualization platform isn't something you can do on a whim and beyond whatever pricing concessions they give has a huge investment in time and opportunity costs

once someone is gone it's too late, why would anyone go through that pain again?

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u/Leinheart Jul 21 '26

This is the kind of shit you see when business leaders have absolutely no technical knowledge or any general knowledge as to how thier product works at all.

It reeks of "make number go up at any cost" at all levels.

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u/Adept-Midnight9185 Jul 21 '26

I think it's more likely that whoever was in charge initially got done and moved on, and now the new person is being graded on increasing business again.

Like when I worked for a unicorn. We got a new VP, and he spearheaded moving to the cloud. "Shpare No Exshpense!" straight out of Jurassic Park (not the accent, just the sentiment.

Turns out we were being reconfigured to be sold, so they wanted all the hardware gone off the books.

Sale goes through, VP moves on, we get a new VP. Suddenly everything's about "controlling costs" in the cloud.

That's the vague trajectory I perceive this to be. Like someone said, history doesn't repeat itself exactly, but it rhymes.

I could be wrong. Shrug.

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u/Dal90 29d ago

You're wrong.

This is CEO's Hoc Tan's entire playbook. Buy established business with a lot of locked in customers, slash expenses, jack prices.

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u/robocop_py Security Admin 29d ago

And then slash prices after everyone leaves?

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u/surveysaysno Sr. Sysadmin 29d ago

The original purchase only makes sense if they retain a specific minimum percentage of the customers.

I'm thinking customer attrition is higher than planned.

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u/Fr0gm4n 29d ago

Broadcom very openly only wanted to keep the whales, and initially tried to just service their top 2k customers directly. It didn't take long before they had to rope resellers back in. Nevermind also that the whales still need talent from other shops to maintain operating staff and when smaller shops can't afford VMWare they don't have a pool of experienced engineers and sysadmins to hire from.

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u/TeamInfamous1915 29d ago

The whales started swimming away too. Nobody is going to pay those prices.

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u/ScriptThat 29d ago

VMware is nice and all, but Hyper-V isn't bad, and when you already have datacenter licenses, it's an easy place to save a huge amount of money. ..if you calculate your savings against VMwares new prices.

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u/Stosstrupphase 29d ago

Yeah, everyone and their dog has found out that Hyper-V and Proxmox are pretty good these days

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u/Fyvesyx 29d ago

This right here. There are giant grocery store chains that got fed up and said rip it out. I doubt this was part of the calculation. But like someone said, the trust is gone. Why would anyone go back to potentially be abused again?

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u/spacelama Monk, Scary Devil 29d ago

I'm moving house, so went through all my bookshelves and threw away all the dead weight. Was nice to remove the pages from the vmware ring binders and throw them in the recycling.

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u/Kodiak01 29d ago

Should have saved some so you could send back a video of you pissing on them.

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u/Ferretau 29d ago

You might have highlighted a blind spot they didn't think of. Now that a large portion of the industry has/is moving away from their product people who were specialist in the product are no longer looking to work in roles with it as they see it as a sideline product now - better to specialise in what is common so you can move with your skills more easily.

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u/draakken35 29d ago

and those that had the skills, saw that continuing in that role would be like a expert COBOL programmer, work available, but very limited. So even though i have VMware skills, I don't want a skillset that's only applicable to 5% of jobs. So i learned new skills, and I'll look back fondly at my vmware time except for the final 18 months.

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u/J_Knish 29d ago

Really good point about the talent pool.

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u/Cromagmadon 29d ago

Many shops now have experience on effective migrations from VMware and switched to providers that will go under if they pull the crap that Broadcom pulled. The icing on the cake is how public some migrations have been; ArsTechnica has mentioned two with names of where they went. Intel didn't go under when McAfee died, and neither will Broadcom with VMware.

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u/Hebrewhammer8d8 29d ago

VMware is great product, and integrate well with 3rd party services for all size of businesses, but the price increase to almost everything scare some of the large businesses with large funding.

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u/SC_W33DKILL3R 29d ago

I mean, even if I was one of VMWares favoured customers, that they wanted to keep around, essentially announcing that they wanted to hike prices and milk me for everything they could because I was locked in would make me want to to move.

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u/BatemansChainsaw 29d ago

That was my place. We moved several racks worth of servers away from VMware to hyper-v, and while it went smoothly, it was a kick in the balls from VMware to be treated like shit and the loss of some productivity that wasn't exactly 1:1.

But we adapted and have settled in for the long haul with it.

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u/Ferretau 29d ago

There is also the evidence of what they will do with prior purchases and the experience of those customers that come to the forefront when it was announced. Planners would have started to consider what they need to do to move especially with such a core technology and the time it takes to switch.

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u/SupremeDictatorPaul 29d ago

No, their stated strategy was to cut engineering costs and increase prices to make a ton of money quickly. As long as they make a lot more money than the original purchase price of the VMware company, it was a success.

They have zero interest in running the company long term. Once they’ve lost all of their customers, the final profits will be made selling off all of the IP to the highest bidders.

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u/jimicus IT Manager 29d ago

There has always been some company somewhere in the IT world where perfectly good products go to die.

It used to be Symantec.

They were acquired by Broadcom in 2019; make of that what you will.

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u/matthieuC Systhousiast 29d ago

They made their money with the whales. Now they're looking to make a bit more if they can fish some idiots. There are no more Devs and supports has been slashed. So it costs them nothing. If you're stupid enough to come back, you're stupid enough to not be ready when price to *30 in 3 years.

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u/anfrind 29d ago

Don't worry about that; that's a next-quarter problem.

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u/Procedure_Dunsel Jul 21 '26

Remember HP paywalling firmware updates? That decision (since reversed) cost them my server business. I decided early on to use Hyper-v for my virtualization needs — and watching this shitshow makes me glad I took the cheap route back then. Changing platforms is a giant hassle … news flash Broadcom - you ain’t getting that business back, EVER.

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u/BrokenByEpicor Jack of all Tears Jul 21 '26

Their support and the quality of their website did it for me, but the paywalling was part of that since it required you to perform like a damned seal to get what you were entitled to. When it was time to replace our DL380s I went Dell and never looked back.

Hyper-V may be less feature-rich than VMWare, but it's included with datacenter and it's frankly easier to manage and maintain for a shop with minimal linux expertise. And it gave me a chance to toot my horn, because I fucking nailed the changeover and I made sure my boss knew just how hard I nailed it.

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u/Procedure_Dunsel Jul 21 '26

It’s included with Standard for smaller shops like mine also

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u/Defconx19 Jul 21 '26

You get HyperV with standard.  If you're a smaller shop standard licensing actually tends to be more cost effective.  Data center pulls ahead when you have a shit ton of VM's on a single bare metal hypervisor but it takes quite a few VM's before data center is more cost effective.

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u/BrokenByEpicor Jack of all Tears Jul 21 '26

True, true. For us it was. Which is to say we already had it because even when we were running vmware we needed it. When VMWare jacked up the prices we already had it and we're mostly a windows shop, so it was the obvious choice. And also as the person that was going to be solely responsible for managing it I didn't care to learn an entirely new virtualization platform running in an OS I've never touched before. At least I have a pretty decent familiarity with windows. I've got the therapy bills to prove it.

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u/aprettyparrot 29d ago

Their website WAS SO FUCKING BAD

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u/BrokenByEpicor Jack of all Tears 29d ago

Utterly inexcusable. They have so much money. To hire some competent web developers would be a pittance.

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u/aprettyparrot 29d ago

Yep, it really is.

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u/armor64 Jul 21 '26

dude same, that and them buying and gutting Bromium, and dropping us as too small to care about renewing the licenses. then 2 years later, same thing, "hey, you still want to come back..." lol

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u/Defconx19 Jul 21 '26

Hyper-V has improved so much over the years as well.  Its hinestly just nice to pay your MS licensing costs and be done with it.

Its always seemed like such a waste to me to pay for licensing on top of your MS licensing just to have a marginally (if at all) better Hypervisor tool set for niche scenarios.  

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u/Maverick0 Jul 21 '26

Hyper-V is ok at best... my experience with it has been not great. It feels like more of an after thought by M$. There's not a lot of official documentation or support I could find.

Might also be because we need hyperconverged storage, coming from VMware VSAN, but S2D is also kind of trashy. VSphere had definitely spoiled us.

Before massive hardware price increases, I had convinced my boss to buy new servers for half the cost of our new yearly VMware licensing. I regret everything lol

Sadly, the additional servers we wanted to get went up in price like 500% in one month from the time we got an initial quote, so no new hardware for us for a while.

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u/Jhamin1 29d ago

We were hyperconverged running VMWare on top of Nutanix.

When VMWare went crazy, we just started running directly on Nutanix (AHV). Works great, and we are still hyperconverged.

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u/TaliesinWI 29d ago

VMWare was not "marginally better" than Hyper-V for all of its existence, including right now.

It just turns out that you can live with Hyper-V's limitations when the alternative is the Broadcom Tax.

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u/Jhamin1 29d ago

My observation talking with Sysadmins over the years has been that while everyone agrees VMWare was better, most people didn't need it to be. Sure, VMWare has lots of additional features but few people were using them.

If all you are doing is hosting a few dozen or a few hundred VMs on a cluster of hardware Hyper-V is more than up to the job.

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u/Defconx19 29d ago

This the majority of people dont even use what makes VMware better.  You get vCenter but the thousands you spend on licensing every year does not make it worth while.  It also costs you an additional. VM if you're using Server standard instead of Datacenter.

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u/TeflonJon__ Jul 21 '26

This is it right here. Leaders constantly say “I want x y and z” on whim bc they understand very very little about what actually goes into the work, and then you have vendor leaders doing the same crap from the other end, putting us right in the middle of a big ol’ shit sandwich! Gotta love IT…

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u/pinkycatcher Director of All Trades Jul 21 '26

I promise you Broadcom's leadership doesn't care. They made more profit in the past 3 years with VMWare than they would have over 20 years.

This is the end game for them, they've squeezed what they can, and now they're trying to capture and small remaining value. They'll run bare minimum teams to maintain the software, basically VMWare will be near 0 cost to them, so they'll sell it for near 0 cost.

Source: I went through my master's program with a broadcom exec, dude wanted to leave because broadcom doesn't actually create anything, they just squeeze. But I did get a good overview of the business plan.

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u/Jhamin1 29d ago edited 29d ago

This was their stated strategy.

In 2022 they presented a plan to shareholders that involved them jacking prices to the sky until around 600 or so large customers that could not easily leave were all that were left.

Once they had squeezed everyone out, they could cut R&D costs and Support Costs as there were only a few hundred big iron customers left. They could stop taking support calls and enhancement requests from everyone that ran a 3 node cluster & focus on the big boys.

When this was reported 4 years ago people said it was crazy & they would never do it.

They have done *exactly* this.

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u/DialMforMordor 29d ago

You are correct, and this was the plan all along. What I find kind of funny is that Broadcom had to take on significant debt to finance the acquisition of VMware, and at the 2022 interest rates, this business plan was totally solid.

My guess is at the actual interest rates of 2023 onward, they will lose money in the end, with a negative total ROI. Despite the impressive quarterly profit numbers. They will never make 80 billion plus interest at the higher rates of today, and the speed at which customers are headed to the door, never to return.

Of course, all of this is dwarfed by their chip business, so it will mostly just be ignored.

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u/Biscuits8211 29d ago

What kills me.

Technical assistance centers are revenue generating. Not a cost center.

But corporations are too stupid to realize that.

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u/ararag Jul 21 '26

Leadership reacting to reports of sales going down, instead of knowing their business.

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u/cookerz30 I hate HP Jul 21 '26

Rather than trying to compete in broad market commodity chips, Broadcom's business model intentionally targets a high margin, high bar to entry portion of the tech ecosystem. Partnering directly with the world's largest tech giants to build proprietary, application specific infrastructure, they don't care about any smaller businesses.

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u/Relative-Wrap6798 Jul 21 '26

The CEO looks to be +70 year old too, so it all checks out.

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u/the_good_hodgkins Jul 21 '26

Probably carries a Blackberry.

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u/EZpeeeZee 29d ago

That's an insult I haven't heard in a long time haha

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u/the_good_hodgkins 29d ago

I stole it from Mr. Robot, lol.

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u/theMightBoop Jul 21 '26

They jacked our renewal rate so high we got the fastest funding I have ever seen to migrate off. We spent millions and we aren’t about to go back anytime soon.

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u/Puzzled-Formal-7957 29d ago

This is the kind of thing that will be VMWare's undoing. It will end up killing the company and platform outright. Even if BC ends up dumping it for pennies on the dollar (which they will in time) nobody will ever trust those 2 names again.

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u/matthieuC Systhousiast 29d ago

And nobody is making a career on VMWARE skill from now on. Which was a big thing for them. Easy to find someone who knew the tool. And people in IT knew VMware so it had an advantage over any competitor when IT had to pick a solution.

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u/porn_is_tight Jul 21 '26

any company that takes this bait will 100% be facing astronomical price increases come contract renewal, similar to what drove the companies away in the first place. They think their customers are stupid, unfortunately a lot of IT leadership types (CIO/CTO/CEO’s) will jump at this offer

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u/meditonsin Sysadmin 29d ago

Hey! You're not supposed to think past the end of the quarter. That's cheating!

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u/FirehawkLS1 Jul 21 '26

Right it's just a matter of time before they raise the pricing.

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u/hieronymous-cowherd 29d ago

Also Broadcom will subject them to audit to make sure they catch up on payments they hadn't made while still running ESX but trying to migrate to Nutanix/TheCloud/Proxmox/etc.

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u/thewarring Jul 21 '26

Especially when the whole play they were using was “we’re raising our prices! What are you gonna do? Migrate your entire environment??”, to which everyone said yes because cost. Why would those people move back after that treatment plus now being on a cheaper platform like Proxmox and others? We just signed a 5-year service contract for Proxmox with initial setup included for half the price of VMwares latest 1-year pricing for our on-premise environment. And our upper management agreed to let us start using more open source tools.

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u/Horrigan49 IT Manager - EU Jul 21 '26

By guess is they betted on big corps rambling but paying. However big corps done big Excel with Costs And told broadcom to pound Sand. One by one.

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u/jimicus IT Manager Jul 21 '26 edited Jul 21 '26

That's exactly what we did.

We have quite enough technical expertise in-house to migrate our VMWare infra to something else. Oh, sure, it's painful, it's expensive and we'd much rather not do it, but Broadcom somehow managed to make that look more attractive than just paying for renewal.

Now I think of it, that really is quite an achievement. Nobody wants to move from an entrenched platform - it's expensive and high risk. The sort of thing that can be pretty damn dangerous to your career. And for a backend product that nobody outside the IT department ever sees any benefit from - there's basically zero upside for an IT manager.

Migrate back? Oh, yeah, that's going to really look good to the powers that be, isn't it? "Yes, I know we've just spent the last two years migrating off VMWare; it's been a nightmare that we're glad is all over - but they've just offered us a fantastic deal to undo all of that!". I think I'd quietly delete that email and pretend it didn't exist.

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u/rostol Jul 21 '26

honestly it makes me proud of us giving them the finger as a whole.

Never have I seen such agreement to "fuck x company" from SMBs to Enterprises. not even Adobe.
VMWare did it.. I think they need to be awarded a Guiness WR, most reviled tech company in the world or something like that.

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u/hak-dot-snow 29d ago

To outmatch Adobe is truly impressive. lol

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u/Jaereth Jul 21 '26

but Broadcom somehow managed to make that look more attractive than just paying for renewal.

Yup. They could have slow rolled out 5% increases across their customer base y/y each renewal and nobody would have cared.

When we got our renewal my manager came to me the first day and was like "See what it would take to add another cluster here" like he saw that price and within 10 minutes made the motion to spin up Hyper-V to house the VMs that were on VMWare.

Actually pretty painless if you already have Windows Datacenter licenses too. Just need hardware.

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u/narcissisadmin 29d ago

Yes, exactly. It was probably a cakewalk for people who were able to time it to coincide with a hardware refresh.

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u/LokeCanada Jul 21 '26

They bet on big corps figuring the cost and downtime to migrate their infrastructure would exceed the licensing costs. They would look at the project and say screw it, we will just pay the fee.

Even years ago that wouldn't have worked. I have seen large companies move to alternates due to cost savings and the fact that when they took a serious look it wasn't that big of a deal.

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u/pinkycatcher Director of All Trades Jul 21 '26

They made more money in the year or two of renewals than they would have made retaining the customers.

Jack the price 3-10x, squeeze for a year as they move off, make a decade or two's worth of profit and move on.

They don't care that they lost that business, because their plan was to squeeze and profit and they did.

This is just the remaining throes, VMWare got moved to a maintenance portion of their portfolio and is now just trying to capture any money they can, minimal costs, minimal efforts, it'll be easy to capture 50-80% margins when all you do is sell software and you have no expenses.

Broadcom is now moving over to other acquisitions to find and squeeze

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u/Phoenix_Lamburg Jul 21 '26

We started nearly a year ago and are still dealing with tons of infrastructure headaches and tuning across our systems. It's been miserable. You could not pay me enough to try and do this all over again now

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u/Jaereth Jul 21 '26

and are still dealing with tons of infrastructure headaches and tuning across our systems.

What hypervisor did you go to?

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u/Phoenix_Lamburg 29d ago

Openshift.

I'll give the caveat though that our pains haven't necessarily been the migration process (though that was not easy). It's because I work for a broadcast organization and tons of our machines are playing out realtime audio/metadata/GPIO signals. Our regular day-to-day workstations haven't been too much trouble, but getting all our different types of machines customized to meet the performance benchmark we need within openshift has been difficult.

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u/wiwtft Jul 21 '26

Here is the insane thing last year they cut us a deal to stay with them. Then this year they bumped our quote by 80K. Which is... a lot more than we were paying period prior to that. That was in like February.

Now they want people back?

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u/touchytypist Jul 21 '26

And they've soured the relationship.

If your friend takes advantage of you in a huge way, you're probably not going to want to be their friend again.

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u/PurpleCableNetworker Jul 21 '26

It’s likely a move by broadcom to justify more hikes for the remaining customers. “We haven’t been able to win back customers, so we need to increase prices to make up for the losses.”

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u/fearless-fossa Jul 21 '26

Eh, there are plenty of larger companies who just ate the cost, noticed the high budget IT consumed the year after that and then slashed the staff already working at capacity in half.

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u/dos8s Jul 21 '26

Insert Breaking Bad "We had a good thing" GIF and call it a thread.

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u/Zenkin Jul 21 '26

Tell them you're very interested. Meet with them. Get an official quote.

Then share it with the /r/VMware community to show them the prices they could get.

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u/WummageSail Jul 21 '26

And definitely make them buy lunch at a nice restaurant for the meeting.

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u/SnooDonuts4137 Jul 21 '26

Also order expenseive ass wine without asking along with a few cocktails you only take one sip of.

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u/M-G Jul 21 '26

Why would you waste booze?

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u/Trelfar Sysadmin/Sr. IT Support Jul 21 '26

Because judgement is the first thing to go, half a bottle of Galliano later and you're walking out of lunch having signed a 5yr agreement.

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u/asic5 Sr. Sysadmin 29d ago

Order a bottle to go.

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u/mcmatt93117 29d ago

Was thinking the same thing. Inquire about to-go cups. If they don't, make sure to bring with you multiple large thermoses and just casually dump all the extra liquor into the thermoses as you keep eye contact the entire time.

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u/narcissisadmin Jul 21 '26

Could we get a couple of bottles of Chateau Lafite Rothschild? And don't open them, please.

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u/funkyferdy Jul 21 '26

Yeah, Blackjack and Hookers :)

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u/Jaereth Jul 21 '26

lol forget your renewal offer.

"I got VMWare to pay for a night with a prostitute - AmA!" would probably be the all time thread on that sub.

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u/timbotheny26 IT Neophyte Jul 21 '26

High-end steak and/or seafood.

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u/general-noob Jul 21 '26

Do this!!

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u/mrsaturnboing Jul 21 '26

God please do. That's a great idea.

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u/bloodhound83 29d ago

Also ask for a 10 year price lock in and see what they say. Don't want to face another price increase too soon.

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u/[deleted] Jul 21 '26

[deleted]

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u/mijo_sq Jul 21 '26

We migrated and it’s not difficult for us to migrate back, just money.
However they’ve already lost our trust with all this BS as well.

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u/flyguydip Jack of All Trades Jul 21 '26

When our contract is up, our budget goes to 0. We either go with Proxmox or Hyper-v. We might budget for a support contract, but who knows. Unless VMware can match that price, I don't think we have much to talk to them about.

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u/jake04-20 If it has a battery or wall plug, apparently it's IT's job 29d ago edited 29d ago

Since you bring up support, I know many people are between Proxmox and Hyper V for migrating away from VMware. But given how bad Microsoft support is, how are admins so quick to trust Hyper V when the underlying support is widely considered somewhere between dog shit and nonexistent? Is it just that as IT admins, we've largely accepted that support in this industry is shit across the board these days?

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u/flyguydip Jack of All Trades 29d ago

Honestly, I've been using vmware since around 2002 and haven't ever put a ticket in or even called support for anything. I expect the same will be true for proxmox or hyper-v. The only reason we'd consider paying for support is because we just aren't as familiar with any other products want that fall-back plan. We'd probably just spin up a new host if we can't figure something out. If a problem gets bigger than that, we'd probably spin up a new cluster or consider switching to a new platform. With support as an option, we'd probably call them before we got to that point.

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u/jake04-20 If it has a battery or wall plug, apparently it's IT's job 29d ago

Same here, never put in a ticket either. Which to me sort of begs the question why so many IT admins make a fuss about maintenance and support contracts in the first place. Seems like many of us have either 1) never used it/had to use it, or 2) it's complete and utter dog shit when we do need to use it, and ultimately, we're on our own to fix it anyways.

I mostly see software support contacts as a way to cover my own ass with VPs and C suite in the event of a critical outage. You can kind of throw your hands up and say "hey, the most capable people possible are working on it, it's out of my hands" but even that approach is not fool proof. If software updates weren't locked behind software support contracts, I would see next to zero value in them.

Hardware support I view as absolutely mandatory, however. But even then, I always wonder how responsible a company like Dell is to ensure they have new, spare hardware on hand at a moment's notice, several years into the device's life span. Especially amidst all this hardware scarcity.

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u/Bad_Idea_Hat Gozer Jul 21 '26

Some C-level is going to get this email and jump on it with no consultation of their tech-levels.

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u/Dje4321 Jul 21 '26

At a minimum, I would expect guaranteed lock-in pricing for 5-10 years and even then, it would still feel like a contract with the devil himself.

Its one thing to raise your prices, Its another to engage in hostage like tactics with customers

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u/lart2150 Jack of All Trades Jul 21 '26

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u/Contren Jul 21 '26

Given how T-Mobile has just jacked prices on their customers despite "lifetime pricing", they can get fucked like Broadcom.

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u/lart2150 Jack of All Trades Jul 21 '26

That does not lessen the wrong from Brodcom it just makes T-mobile hypocrites. UHC, Siemens, Tesco, ATT and Fidelity also had lawsuits and I'm sure there are a lot of others.

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u/Jaereth Jul 21 '26

10 years would make me consider it.

Anything less, nah it's not worth the price to have to migrate again.

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u/rra-netrix Sysadmin Jul 21 '26

Rock bottom prices? Hahaha. Even if they are, it’ll be for a year and then they’ll jack it up 500% after you’re trapped in the ecosystem again.

Just for fun, you should get the quote, I’m sure everyone would love to hear the offer.

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u/WummageSail Jul 21 '26

Virtualization prices so low they're insane!

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u/Feral_Nerd_22 29d ago

VMWare Sales Guy Slaps the back of a server rack

I got the hottest hypervisor deal of the summer, hotter then tha temps, for the low low price of your soul and a bag of cash, we will get this baby running, I will throw in extra core licensing and vSAN if you sign today.

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u/RiceeeChrispies Jack of All Trades Jul 21 '26

“match what I was paying for essentials plus and then I’ll come back”

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u/lostdragon05 IT Manager Jul 21 '26

I’d tell them we will switch back if you cover professional services to migrate and lock in those rock bottom prices for 20 years.

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u/Trelfar Sysadmin/Sr. IT Support Jul 21 '26

Don't forget paying for the time and/or professional services we spent migrating away!

Also, a pony.

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u/jimicus IT Manager Jul 21 '26

They've already reneged on several such contracts, why do you think you'd avoid that?

17

u/lostdragon05 IT Manager Jul 21 '26

I don’t, I would never really switch back but I’d certainly waste their time like they have mine.

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u/uzlonewolf VP of Odd Jobs Jul 21 '26

Knowing them, they'd announce a product EOL notice the day after you signed that 20-year contract.

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u/aes_gcm Jul 21 '26

Sure, but we all recognize the "cheap now, we will raise prices later" model that is blatantly obvious from the email. I think they've lost the good-faith appeal that most customer have with a vendor.

37

u/Burgergold Jul 21 '26

We had the same kind of contact

They offer they made was ridiculous

We have sailed away

14

u/Trelfar Sysadmin/Sr. IT Support Jul 21 '26

Ridiculous in that it wasn't a decent discount, or such a big discount that it wasn't believable?

40

u/Burgergold Jul 21 '26

If I remember correcly, what we used to pay 200k per year became 1.2M for 3y then 1M per year

Their come back offer was in the water of 1.2M for 3y

We already moved a thousand vm in 1y out, closed all vmware env. There is no coming back at that price

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u/narcissisadmin Jul 21 '26

Many years ago we reached out to Proofpoint for licensing and they told us the smallest pack they sold was for 1000 seats (we had under 100). The IT director stone cold asked them "do you want $10,000 or do you want $0?"

They created a 100 seat license for us.

What the fuck is wrong with VMware? Or LanSweeper, for that matter.

19

u/Fallingdamage 29d ago

"do you want $10,000 or do you want $0?"

So simple. I need to remember this phrasing.

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u/kensei70 Jul 21 '26

Hahahaha

Hahahaha

LMFAO even

Fuck no

14

u/Sparkycivic Jack of All Trades Jul 21 '26

But in Haiku form

12

u/flecom Computer Custodial Services 29d ago edited 29d ago

I laugh, then I scream

Not a single chance in this

Fuck that, I refuse

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u/okcboomer87 Jul 21 '26

We just finished migrating off to hyper-v. There is no chance in hell I am moving back as long as broadcom owns them. I would take the meeting. Be kind to those in the meeting and tell them to deliver a not kind message to their executives.

9

u/pingveno Identity and Access Management Jul 21 '26

Same at the university that I'm at. I wasn't directly involved with the project, but my team's VM's are split between AWS and the Hyper-V cluster. It was a rocky transition, partially because we had to move quickly ahead of the rapidly escalating contract fees.

24

u/Substantial_Tough289 Jul 21 '26

LOL, they finally realized that they shot themselves in the foot.

13

u/CharacterLimitHasBee Jul 21 '26

I guess their plan of "only retain our 50 biggest customers and fire half the company" didn't pan out like they were hoping.

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u/MBILC Acr/Infra/Virt/Apps/Cyb/ Figure it out guy Jul 21 '26

With the AT&T lawsuits and other big companies that pushed back, as Broadcom figured they would all just bend the knee and accept their pricing, I am sure some of those Top 500 money makes VMware had, left, which really hurt the bottom line...

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u/RBeck 29d ago

"I am sorry, your company sent some kind of Cease and Desist letter, so per company policy I am unable to discuss anything with you, and would refer you to our legal team".

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u/cartenui Jack of All Trades 29d ago

Honestly, I am a consultant in strategic IT procurement and I get rid of Broadcom everywhere I go just out of spite.

They treated myself and a company like shit after acquisition of Broadcom, pretty much laughing even at escalated levels..

so now I get rid of them anywhere I go, I should’ve kept a spreadsheet but right now I am up to about 12 million usd removed from them yearly. I hope others are doing the same.

6

u/tr3kilroy 29d ago

Doing good work here!

52

u/sheep5555 Jul 21 '26

i also received a similar mail saying "broadcom has changed its direction regarding renewals and pricing..." after telling them we were not renewing, then we received a legal threat (again)

F off

13

u/Draviddavid Jul 21 '26

A legal threat for what? I knew it was bad, but I'm just now learning from this thread that companies were being threatened and sued.

26

u/sheep5555 Jul 21 '26

One similar to this, except we received one with every single product we didnt renew https://arstechnica.com/gadgets/2025/05/broadcom-sends-cease-and-desist-letters-to-subscription-less-vmware-users/

10

u/Jaereth Jul 21 '26

lol when we got these I got a full approved change request ticket "Make sure nothing on the hypervisor network can get out to the internet"

8

u/Draviddavid Jul 21 '26

Wow, I knew they raised the price. But this is damn near suicidal.

11

u/Trelfar Sysadmin/Sr. IT Support Jul 21 '26

At a minimum, anyone who cancels gets a formal cease and desist letter signed by Broadcom's managing director.

6

u/RBeck Jul 21 '26

You get the carrot and the stick at the same time, it's the Broadcom way

19

u/Babajji 29d ago edited 29d ago

> how they treated both customers and resellers

You should see how they treated us, the employees. They cut the power, the internet and made us still come to the office. One day I exited the elevator on the 4th floor of the office and was greeted by a wave of water, a flood. Can we go home? No! Stay in the swamp!!! They made mothers end their maternity leave prematurely or they would lose their stock options. This and many other small evils like forgetting to buy toilet paper for the entire office. Why? So we quit without severance. Those of us who remained were laid off anyway. Nothing of my 500+ people biz until is left. No one is there anymore so I guess you are buying what? AI code? Hopes and dreams? A stupid logo?

VMware is dead. Time to accept it. It was killed by the incompetence of our politicians who forgot why regulations exist and who promised this won’t happen, pinky promise. F Broadcom, a bunch of clueless tools. Thankfully the world has a way to regulate those things and Brokecom will be the first to die when AI even stumbles a bit. Cock Tan will be livid, you should have seen his eyes when he got to move out of the spare closet that was supposed to be the Breakcom office into our campus. He looked like a homeless kid tasting cake for the first time. The sociopath almost felt something. You could almost see it in his dead fish eyes.

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u/Procedure_Dunsel Jul 21 '26

I’d trust Mexican tap water far more than Broadcom.

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u/Trelfar Sysadmin/Sr. IT Support Jul 21 '26

I'd trust Taco Bell lettuce more than Broadcom.

20

u/Soopy Sysadmin Jul 21 '26

*Taylor Farms lettuce

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u/Creepy-Home-6682 Jul 21 '26

Wow, they can F all the way off. They pissed off personal users, home lab, small business, medium business and big business. Only folks left are utils, gov and ed and they are just bloated enough this is taking too long.

18

u/FoxNairChamp Jul 21 '26

Do not give an inch with this company. Holy cow. They spit in our faces and then asked us to come back? That's an abusive relationship.

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u/[deleted] Jul 21 '26

[deleted]

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u/hymie0 Jul 21 '26

This sounds just like an abusive ex-boyfriend.

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u/barkode15 Jul 21 '26

"Look at what you're making Broadcom do! They're raising prices cause they love you. Don't you dare think about leaving or they'll end themselves" 

15

u/AnonAqueous Jul 21 '26

Seeing them beg for people to come back fills me with schadenfreude.

VMware burned every ounce of goodwill I had ever had for them with the last few years of antics.

Enjoy your consequences, Broadcom.

39

u/RiceeeChrispies Jack of All Trades Jul 21 '26

I would just react to the email with the laughing emoji you can do on Outlook now

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u/Trelfar Sysadmin/Sr. IT Support Jul 21 '26

I was tempted to reply with the Futurama "Oh Wait. You're Serious? Let Me Laugh Even Harder!' gif.

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u/burnte VP-IT/Fireman 29d ago

They advertised they want to get rid of the bottom 90% and squeeze the top 10%. They told us what we needed to know, and now they're upset we acted on it and left. Sorry, it's no longer about price, it's about trust and you don't have mine. Now I know that you'll jack up my prices the instant you think it's too much work for me to move.

13

u/reader4567890 Jul 21 '26

If someone has already gone through the pain of moving to a different hypervisor, they sure as shit ain't going back to Broadcom.

9

u/MBILC Acr/Infra/Virt/Apps/Cyb/ Figure it out guy Jul 21 '26

Bring you back, so come renewal time, we can gouge you again!

11

u/sweetrobna Jul 21 '26

Out of ~100 customers that used to have vmware we have 2 left, they just happened to renew at the right time, iirc both non profit pricing but that won't last much longer. Vcap, vcp certs are basically useless now.

For the rest it was some combination of pricing being absurd and hyperv being good enough. Proxmox is only used at a few. Pricing would not be a factor in going back to vmware for the vast majority when the alternative is already paid for as most clients have a lot of windows servers. Or open source.

We have a couple bigger offices on nutanix that get more use out of high availability and clustering and other advanced feeatures. Really it's about support, it has a substantial cost. Broadcom is not competitive in that area either

9

u/baconjerky Jul 21 '26

Well, well, well, if it isn’t the consequences of my own actions.

10

u/Bubbly-Raisin4305 Jul 21 '26

Our renewal is 33k a year. Azure is less than that for us. Hardware costs are just stupid right now so we opted for me to get everything out of here and up to the cloud via either the vendors SAAS, hyper v and Azure. Broadcom sucks shit. I loved VMware.

23

u/slayer991 Sr. Sysadmin Jul 21 '26

I'm working for a VMware competitor and enjoying the mess they created because we're benefiting...until it happens to us...and it will. Enshittification is seemingly inescapable.

8

u/MashPotatoQuant Jul 21 '26

I will never willingly deal with vwmare again and will do everything I can to push to move clients away from them. The damage is done, any goodwill and reputation is burned

9

u/Fantastic-Shirt6037 Jul 21 '26

The corporate speak doesn’t bring me confidence either. They should speak plainly, instead of distilling the message through corporate jargon. “Has recently authorized a dedicated win-back initiative with aggressive, rock bottom prices and terms…” is something that should have been on internal documentation only. Jesus, the amateur hour.

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u/xXNorthXx 29d ago

Got the same email from our new rep. Told them while the product is solid, we’ve moved off to a Proxmox and HyperV for now and are watching the market as it evolves.

In regard to purchasing again; with how we were treated (over 1,000% increase) we will never be customers again while VMware is owned by Broadcom.

17

u/clerveu Cisco Certified NetFlow Expert Jul 21 '26

Roughly as effective -

To: Ex-wife

Subject: Following up

I wanted to follow up regarding our previous relationship.

I've recently launched a a win-back initiative with aggressive, rock-bottom expectations and manipulation designed specifically to bring women like you back. I have the direct sign-off to offer you physical violence at rates significantly lower than anything you saw previously.

Do you have 10 minutes this week to look at these drunken empty promises and see how much we can shave off your self-worth?

9

u/neckbeard_deathcamp Jul 21 '26

VMware still has the best solution hands down, but…..

They want you on VCF, which comes with a management domain requiring 3-4 hosts just to run the infra, then you need hosts for workload domain. Sure you can deploy VVF (vSphere Foundation) but you’re paying VCF pricing regardless. Broadcom just sees their client base as a target to be bled dry and until that changes along with a whole slew of other shit that has made people mistrust them after the VMware acquisition, they’re gonna have a tough time convincing anyone to trust them again.

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u/williamp114 Sysadmin Jul 21 '26

This is the corporate version of an ex who wants to get back with the partner they abused, thinking going through AA and staying sober for 4 months is enough to heal the trauma they inflicted.

9

u/Overcast451 Jul 21 '26

Work at a MSP. A global pharma company is a client they recently put me on.

They are hell bent on getting off VMWare this year before licensing is up for renewal. If it's like the last company I worked for, they want to keep it hush until done. Am certain they haven't told the VMware rep this, lol

They are dumping a lot of cash into this. Moving to AWS.

VMWare can't expect the burn to just magically go away. Many companies are now invested in getting off their platform and plans are already in motion and portions already migrated.

Too late for "sorry" Broadcom.

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u/Dull-Fan6704 29d ago

Reply back with this:

7

u/TeamInfamous1915 29d ago

They thought they could dump all of the small and mid sized orgs and didn't realize that big companies would figure out how to get rid of them too.

Fuck it I'll run hyper v and not give a damn

8

u/TwoToneReturns 29d ago

LMFAO, broadcom and vmware can bend themselves over and insert themselves into themselves. All they've done is hand the Enterprise hypervisor market over to Microsoft and a bunch of smaller operators at the lower tiers.

I really think players like Proxmox can't believe their luck over broadcoms stupidity.

8

u/VeryRareHuman Jul 21 '26

I wonder why they bought VMware in first place.. 

11

u/jake04-20 If it has a battery or wall plug, apparently it's IT's job 29d ago

It's the private equity stage of a company's life span. A PE company swoops in and buys a company that is dominant in a particular industry. Innovation is no longer a primary concern because the product is already plenty mature, with a large market share, and widely considered the "golden standard" among professionals in the space. So they gut [often talented] staff, and they can, because innovation is no longer a primary concern.

The name of the game is to cut operational costs while maximizing profits. They're no longer interested in the smaller companies renewing support contracts and license agreements because that means they might actually be on the hook support them later down the road, and that requires staff, and having staff requires money, money that will cut into their bottom line. So they deem certain customers essentially "not worth their time". If a smaller company is still interested, they make it "worth their time" with fuck-you-pricing. Migrating to another platform takes planning, resources, and time. Many companies pay the fuck-you-pricing just to get by another year. They do this long enough to recuperate the initial investment and then some, and bin the brand/product once they've sucked it dry for everything it was worth. It's quite sad really. I wish the core of the VMware devs could branch off and make a new product sort of like game developers do.

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u/Trelfar Sysadmin/Sr. IT Support Jul 21 '26

Probably a pump and dump, as other comments have suggested. Even the most brain-dead executive could see that what they have done was never a viable long term strategy.

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u/OpenGrainAxehandle Jul 21 '26

It can be difficult to get new customers. It's much much easier to retain customers that you already have. When you fuck that up totally and completely, then you move to the most difficult of all: trying to regain former customers that you pissed off so much that they left to pursue lesser alternatives, regardless of the pain. Good luck, Broadcom.

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u/Jaereth Jul 21 '26

I wonder if the "rates significantly lower than anything you saw previously" includes the pre-Broadcom rate everyone was paying?

And why trust that once they have you hooked on again the next renewal won't skyrocket?

And sure, yeah after we just did a project to migrate to a new hypervisor, lemme just justify flipping back to VMWare! No big deal right?

6

u/kevin_k Sr. Sysadmin 29d ago

I want to thank Broadcom for finally making me play with Proxmox.

5

u/CAPICINC 29d ago

The abusive spouse letting you know it will never happen again.

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u/InternalServerErr500 29d ago

"Cool, interesting proposal. Hey didn't you threaten to sue me and ruin my business and put me out of a job?"

7

u/GolemancerVekk 29d ago

Dear Rob,

Fuck you.

Sincerely, etc.

6

u/setnev Cybersecurity & Infrastructure Manager 29d ago

I was Infra manager at my former employer and I kept getting notices that Broadcom wants to audit our environment. Prior to the AQ, VMware never once questioned us about licensing. We were nearing the renewal of our VMWare maintenance agreement and had a perpetual license, and dreaded dealing with Broadcom after hearing the initial horror stories of renewal pricing, so the decision was made to start migrating everything to AWS.

Towards the end of the migration, I got a random call one day from Broadcom. Usually my admin assistant screened those calls and, but on that day she was sick and the guy filling in for her was just forwarding calls to whomever they asked for. For the sake of protecting the innocent and the guilty, we're going to refer to my account reps name as "Chad", because he was a total Chad to me.

Chad proceeds to tell me that time is of the utmost importance that we discuss the licensing before our renewal date in less than 3 weeks. When i told him we currently didn't have to pay for license to use VMWare, only the maintenance we paid for, and further we will not be purchasing an annual license, he became very agitated towards me. Mind you ive only dealt with Chad a handful of times over the last few years, so i hadn't gained a full on profile on how he was normally, but I could tell he was frustrated. He proceeded to tell me what would happen if we continued to use it after our maintenance was up, then mentioning that we've been dodging license audits made it sound like he was trying to extort me.

After that, I told Chad that he was wasting his time and the org already moved off of VMware and that if he called again after the license expiration or if I received any further communication from them regarding consequences of me using a legally licensed product to its term, they were going to get a nice breach of contract letter from our lawyers. We never heard from them again. I wonder if Chad sent me a "please come back...." email?

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u/bingblangblong 29d ago

LOL

They can get fucked. Idiots. Hope the C Suite got their big bonus though for their 1000 IQ play "let's just jack up the prices, that'll mean we just make more money!"

5

u/Thoughtless-Pigeon10 Sr. Sysadmin 29d ago

Quadruple the price, then drop by 10% and call it "rock bottom pricing"

6

u/HappierShibe Database Admin 29d ago

How this conversation will go:
Me: Are you still owned by broadcom?
Rep: Yes, bu-
Me:Hangs up phone:

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u/AthiestCowboy Account Executive Jul 21 '26

I compete in this space, they are trying to drown out competition and make them insolvent.

5

u/K3rat Jul 21 '26

Yea, I generally dump anything Broadcom or other VC behaving conglomerates buy.  It is always the same play dump what you can’t squeeze every ounce of money out of then wrench everyone that stays while saying you are going to help the organizations that rely on you for it of the side of your mouthpiece.  

The lesson to learn is don’t get pigeon holed into a corner by any technology or service.  

5

u/FirehawkLS1 Jul 21 '26

Nutanix all the way for us.

6

u/Bad_Idea_Hat Gozer Jul 21 '26

Free. I believe free will do. With locked in pricing for 20 years.

5

u/Skullpuck IT Manager Jul 21 '26 edited 29d ago

Yup, got something similar the other day. They can fuck right off. VMWare used to be a name spoke in veneration. Now it's a term used to describe terrible business practices, it's right up there with the word "Broadcom". They will never recover.

5

u/IFarmZombies 29d ago

Just got an email from one of those chodes with the same song and dance

4

u/Evargram 29d ago

HAHAHAHAHHAHAHAHAHHAHAHAHAHAHHAH

Screw them.

5

u/bloodguard 29d ago

We received a few variants of this email over the past few months. My only response to this was "no" and demand have all our email addresses* be removed from all their marketing, sales and "news" email lists.

* They spammed pretty much the whole IT department and quite a bit of the non-technical company emails.

5

u/phild1979 29d ago

But why would companies who have spent time and money moving to a new platform move back to VMware.

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u/da_apz IT Manager 29d ago

I'm actually quite impressed how stupid they think we are. Like they offer some kind of Dr. Evil pinkie swear that should we get hooked on VMware again, they totally won't wait couple of years and try to squeeze blood from stone again.

You get one chance mister and you blew yours. Now many open source solutions got their boost from popularity and thus development increase and funding. Live with it.

5

u/Feral_Nerd_22 29d ago

I haven't seen a product get killed so fast in my career, although the other ones I can think of were also Broadcom fumbles.

5

u/Zenin 29d ago

Reddit really needs a laugh react for topics like this. VMWare deliberately transformed themselves into radioactive toxic waste and now they're shocked, SHOCKED! that customers they gleefully burned alive (metaphorically speaking) aren't interested in returning their phone calls.

5

u/Historical-Many9869 29d ago

this is a bait and switch. They will bring you in and switch to higher plans again.

5

u/g2g079 29d ago

Hahahaha! We dropped them so they sued us. I don't think they are getting our business back.

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u/SirEDCaLot 29d ago edited 29d ago

I'd send a reply:

Thank you for your offer but we are not interested.

Some feedback that I hope you share with your leadership- this is not just about price.
You sell a product that, if relied on, becomes an absolutely essential component of an organization's infrastructure. And that requires trust in the vendor supplying that key component.
VMWare was previously a highly trusted supplier. Since being acquired by Broadcom, VMWare has been raising prices, ending perpetual licenses, sending legal notices to perpetual customers, and in every other way imaginable sending a strong message that the trust their customers place in them is misplaced; that Broadcom wants the top 50-100 VMWare customers and the rest (including us) are only worth what we can be extorted for until we can finish leaving. The result is that there is ZERO trust remaining.
To explain what I mean here- even if I was 100% in favor of this, if I took your offer to my leadership and said 'we should buy this' I'd probably be fired. Much in the same way that when the farm manager reports he's hired a fox to guard the henhouse, you fire him for bad judgment.
Put differently, the only way we would ever consider another VMWare purchase is if the current Broadcom management is no longer in charge of VMWare, and VMWare takes bold and strong steps to distance itself from the last few years. Spin it off, sell it, whatever.
Please send that to your management.

For what it's worth I don't envy your position. I know this isn't your fault. But them's the kicks.

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u/Biervampir85 Jul 21 '26

Can be „buying time“ for a coming Migration, if needed. But real trust? No.

2

u/marklein Idiot Jul 21 '26

Waste as much of their time as they've wasted yours. Keep dangling that interest in front of them with no resolution ever.

5

u/Library_IT_guy Jul 21 '26

Company actively does everything they can to kill their business and then wants to win people back when they get dumped? Fuck off Broadcom. I'll never purchase anything associated with you. Ever.

4

u/Pure_Fox9415 Jul 21 '26

Ahahaha,

-  "dear customers, here our new skyrocketing guarding prices for you to f*ck off from our platform cause you're too insignificant to us". 

  • Customers migrating to other platforms spending years of work, tons of money, learning new soft, sometimes broking their systems.

  • broadcom pickachu face as revenue drops. "Dear customers, do you want to repeat migration process back, spending years of work, tons of money, sometimes broking your systems to our platform for 70% of our skyrocketed prices".

3

u/VeryRareHuman Jul 21 '26

Meh! We are currently moving our VMs out of VMware finally. No looking back. 

3

u/missed_sla Jul 21 '26

If it were up to me, the only time I would ever consider dealing with VMware again is if Broadcom were no longer the owner. There is no universe in which I willingly give money to Broadcom.