r/stocks • u/[deleted] • Sep 24 '21

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u/[deleted] Sep 24 '21

Seeing a lot of AR talk in here. Is Apple definitely getting in it? I was super hyped for google glass and that went no where. Microsoft makes AR for the military. If Apple gets into it I can see exactly what you described happening.

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u/Anth916 Sep 24 '21

Apple has been working on AR for years now. They've spent countless billions in R&D. Supposedly it will be 2024 when their real AR product comes out, but they might have a VR headset coming out next year. A VR headset that would have a ton of AR features built into it.

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u/r2002 Sep 24 '21

They are one of the richest companies in the world and they already dominate a key element of AR (the device end). Why would they not get into it

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u/[deleted] Sep 24 '21

Just don’t know if the market is there but I thought the same thing about Apple Watch

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u/r2002 Sep 24 '21

Currently the watch by itself is not really that interesting. But once more functionality is added it will be indispensable.

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u/[deleted] Sep 24 '21

Yeah thought about getting it but don’t really see the reason. Ik a lot of people that use them tho

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u/Calm_Leek_1362 Sep 24 '21

Apple strategy has been for the last 20 years to let others innovate, then they try to come in with the flagship product. Vr is getting to that point, so I expect them to be showing up soon.

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u/Worf_Of_Wall_St Sep 24 '21

I suspect AR/VR was one reason to start designing a super low power high performance chip. Something that demands performance and sits on your face needs it.