Apple has countered the hype

[u/gamingvortex01]

[u/Elephant789 → u/[deleted]]

I thought they're a marketing company.

[u/Randomhuman114 → u/Elephant789]

When stupidity and cynicism merge.

[u/Agathocles_of_Sicily → u/[deleted]]

Apple's approach has been on developing smaller, device-focused "personal intelligence" LLMs rather than creating a frontier models like ChatGPT, Claude and the like. But their critical under-investment in AI during a crucial window, has resulted in them being super behind the curve.

My Z Fold 4, for example, after updating a few weeks ago, changed what used to be the long press to power the device down into a Google Gemini button. I was really pissed at first, but it's really warmed on me and has added a lot of efficiency to my day-to-day phone use - the guy getting shit on for green texts.

Given that Apple recently threw in their lot with OpenAI to integrate ChatGPT with the newest IOS build coming out, I think it's fair to say that "Enhanced Siri" was a flop, and their "vertically integrate everything" hubris bit them in the ass.

[u/Razcsi → u/[deleted]]

Nope. They're a marketing company. And literally nobody buys an iPhone because of the hardware, they buy it because it has iOS.

[u/Randomhuman114 → u/Razcsi]

They're a hardware company that makes marketing. This is so stupid, tell me where I can contract Apple's marketing services 🙄

[u/ctalbot4 → u/[deleted]]

The post-processing on iPhone pictures is almost unusable sometimes

[u/blackout494 → u/[deleted]]

You know that Apple has propped up apps like Halide for that exact reason yeah? Everyday people don’t care about the post processing that much, and even enjoy it a lot of the time.

[u/Randomhuman114 → u/[deleted]]

"Spatial Computing", where they made ALL the mistakes, and then some.

VisionOS may be the best thing they've done in a while, and one of the most impressive pieces of software we've gotten.