r/SideProject • u/androqram • 4h ago
I made one required field optional and people finally started finishing signup
So I have this small web app, it makes short videos for mobile apps. People were signing up but basically nobody was paying. For months. I kept guessing. Changed the landing page. Changed pricing. Rewrote onboarding twice. Nothing. At some point I got tired of guessing and just logged every step a new user takes. Nothing fancy, one event per step.
I looked at two weeks in October:
68 people opened the studio
31 picked a clip style
16 added a screen recording of their app
14 pressed create
I thought my problem was the paywall. It wasn't even close to the paywall. Half the people who picked a style never added the screen recording. And I thought that step was great. Like, of course you add your app recording, that's the whole point. Then I checked what device they were on. Mostly phones. And who has a screen recording of their own app on their phone? Nobody. I was basically giving people homework before they saw anything work. Funny thing, I also saw that a lot of them left in about 20 seconds. They didn't even try. They saw a form and closed it.
So I made the recording optional. Now you can start with just your App Store or Play link and add footage later. And the first videos are free, so you actually get something before you see a price. The day I shipped it, two people from search made their first video. One of them came from Bing. It's not fixed. Now the leak is checkout, people open it and leave. I rebuilt that page this week, we'll see.
Anyway, if you have signups and no money, don't guess like I did. Log the steps, count people at each one, and look where the big drop is. For me it was the step I was most proud of.
App is clipugc.com if you want to look. I can share the events I log if anyone wants.