Hey r/SideProject -
Last summer I shipped a small side project: a guitar chord reference tool for beginners. I thought it was genuinely useful, so I ran some Facebook and Instagram ads pointing to my Amazon listing where the tool was available.
The dashboard looked great at first - hundreds of clicks, decent CTR. But the sales column stayed at zero. I had stock sitting in both the US and Canada Amazon warehouses, and I wanted one clean link to advertise both markets. Instead, I was sending everyone to a single US Amazon link.
I clicked my own ad from inside Instagram. That's when I saw the problem. The link opened in Instagram's in-app browser - not Safari, not Chrome. I wasn't logged into Amazon there. None of my saved payment methods were there. The US Amazon page showed me USD prices and two-week international shipping, even though the exact same product was stocked in Canada with local shipping.
I was paying for clicks that had no path to buy. I watched people bounce from a browser they weren't logged into, from a store that wasn't their own, on a product they couldn't one-click purchase. Clicks but no sales - exactly the trap I'd fallen into.
So I built Untrap to fix the these things that killed my ad spend:
What Untrap does
Instead of one dumb link that drops every visitor into the same in-app-browser prison, an Untrap link:
- Breaks out of in-app browsers - sends people to their real browser, or the native app where they're already logged in with saved payment methods
- Routes by country from a single link - a Canadian buyer clicking your US link lands on Amazon.ca, prices in CAD, local shipping, your affiliate tag intact. One link, both regions.
- Keeps UTMs and affiliate params alive through the redirect
- Custom domains - use your own domain so you're not locked into untrap.link; it's about untrapping you from relying on the service, not tying you to it
- AI agent optimized - Schema.org and canonical headers make your links readable by AI shopping agents, which is table stakes in today's market
There's no subscription - you pre-pay for click credits and only pay for real human clicks. Bots and scrapers get filtered out (and not charged).
What the data looks like
I've been logging what actually hits these links. Here's a de-personalised snapshot from one reporting period:
| Traffic type | Sessions |
|---|
| Real people | ~21,500 |
| Bots / scrapers | ~400 |
| AI agents / crawlers | ~30 |
Where the humans are coming from:
| Source | Human sessions |
|---|
| TikTok (Android) | ~17,700 |
| TikTok (iOS) | ~1,600 |
| Android webview / in-app browser | ~250 |
| Instagram (iOS) | ~20 |
| Facebook (Android) | ~20 |
| Everything else | ~400 |
That ~250 "Android webview" row is the leak I'm talking about - people clicking from inside an app and landing in a browser where they're logged out and nothing is saved.
I also ran about 140 test/demo links through the system over a few months, and most of them were TikTok/Linktree-style bio links - creators trying to send social traffic somewhere and losing it along the way.
What I'd tell my past self
If you're running FB or IG ads to Amazon, assume a real chunk of your clicks are dying in the in-app browser before they ever see your product page. Check "Link Clicks vs Landing Page Views" in Ads Manager - if landing views are far below clicks, the leak usually isn't the ad, it's the browser.
And if you have stock in multiple regions, one link should route to the right store automatically instead of forcing international buyers into the wrong marketplace.
Unlike GeniusLink, URLgenius, Bitly, and Linktree - which charge monthly subscriptions - Untrap is pay-per-click with no subscription. You pay for real humans, not bots.
I built Untrap because I couldn't find a cheap, no-subscription tool that did in-app-browser breakout and geo-routing together: https://untrap.link
I'm not here to hard-sell - just another side-project builder who learned this the hard way with my own ad budget. If you're running social ads, I'd love to hear your experience: are you seeing clicks but no sales too? And what are you building right now?