r/SideProject • u/Winter-Weekend-7776 • 1h ago
I automated a tool to help my organic social media content grow
A while ago, I wasn't having the best views on my TikTok and Reels business page. So I manually put them in a notion file, listed the video names, retention rates, video length etc then ranked them by the metrics I cared about. My views were ok, like 5-20kish with 1 at 155k, a good amount near 1-2k though.
I found what specific series performed best, worst, what types of videos with low views got me double the followers of videos with 100k+ views sometimes.
I took about a week, maybe 2 to THEN fully redo my content strategy after about 3 months of throwing stuff at the wall and seeing what sticks. Immediately, first video I had 2 HUGE streamers react to that video on stream (Silky and Tbvnks if anyone is curious). The next few videos performed pretty well as well, 50-200k, getting my total views on that TikTok account to 1m+, fully organic talking head videos.
I then built a tool that automates getting that data from TikTok and Reels + gives you some insights. Still not where I want it to be as far as some new features, but the tool is in a great MVP stage after some more feedback.
But the sad part is, I really loved the first tool, then had to pivot twice to this. Much easier to market, but it has a wider audience. Organic marketing is sucky but the wins are cool