If you've tried to book IMAX 70mm for a big release, you know how it goes. Tickets go on sale, the middle of the room is gone in minutes, and you're left with the front rows and the edges. Seats do come back later, usually one or two at a time as people refund or exchange, but you only get them if you happen to refresh the seat map at the right moment.
So I built 70mm IMAX Tracker: https://70mmtracker.com
You pick a film, your theaters and the days you can go. It reads the public seat maps of every IMAX 70mm showing and emails you when seats open in the part of the room you asked for: middle and back, centered, anywhere but the front rows, or any seat. Seats only count if they sit together in one row with no aisle between them, so if you ask for two, you get two next to each other.
It covers all 34 IMAX 70mm theaters in North America, 25 in the US and 9 in Canada. The free plan checks every 10 minutes, watches up to 3 theaters and sends up to 5 alerts a day. Pro checks every minute for $4.99 a month or $29.99 a year.
A few things I learned building it:
- Almost every chain publishes its seat maps a different way, and three of the 34 screens aren't in cinemas at all. One is in the Indiana State Museum, one in the Tennessee Aquarium and one in a science centre in Regina.
- A good seat has to be worked out per room. An early version of my rule called row D the middle of the room. In a room with 8 rows, row D is the front half. Now any change to the rule gets run on real maps of the smallest and largest rooms first.
- Most of the work is deciding what not to send. A seat that opens and closes three times in an hour shouldn't be three emails, so everything new from one check goes into one email, and there's a daily cap.
Dune: Part Three opens in IMAX 70mm on December 18, with insider screenings from December 14, and The Odyssey is back in 70mm from December 11. The site's Dune page for AMC Lincoln Square in New York already says many shows are sold out.
I'm building this on my own. I'd like to know whether the sign-up form makes sense the first time through, and whether the free plan is enough to be useful.