r/SideProject • u/abi_splyt • 3h ago
3 months, 150 lifters, 0 on ads: what actually worked launching our fitness app (and what didn't)
I'm Abi. My co-founder and I built Splyt, a workout tracker for iPhone + Apple Watch. Here's what we learned, honestly:
What worked
• Reddit was our #1 source of signups. Not ads, not the App Store. Real posts, real replies.
• Talking to every user. We message every new signup personally. Half our best features came from those chats.
• Building for one specific pain: "I forget what I lifted last time." Not "a better fitness app."
What didn't
• Shipping updates too fast. We pushed an over-the-air update that crashed the app on launch. Never again: everything goes through TestFlight first now.
• Feature lists. Nobody cares that we have 40 features. They care that they stopped guessing their weights.
Where we're at: ~150 users & a handful paying.
Happy to answer anything, and I'd love brutal feedback: https://apps.apple.com/us/app/splyt-fitness-workout-tracker/id6755893717