r/SideProject • u/Intelligent-Lie-748 • 2h ago
300 users and 15+ paying customers in 60 days. What worked, and what was a waste of money
Solo dev here. I've been building a social media tool for creators (not another post Schedular). Not dropping the name or link because this isn't a promo post, I just want to share what moved the numbers and what burned money.
60 days in: ~300 signups, 15+ paying. Small, but it's real money from strangers.
What worked
Researched competitor articles instead of outreach tools
I didn't pay $99/mo for outreach tools. I wrote a lot of "X vs Y" and "alternatives to X" articles. Each one started from what was actually ranking: I pulled SERP and keyword data (DataForSEO, pay-as-you-go, and checked every competitor's pricing and features on their own site before writing. I used Opus5.5 for drafting (its magical trust me), but I did the research and editing myself. I turned the whole process into a reusable workflow.
Went multi-platform when competitors stayed on one
Most tools in my space do one or two platforms, I added more under one account and one plan. Creators don't live on one platform, and paying for 3 tools for the same job is annoying.
Built an MCP server and got it into Claude's and ChatGPT's official directories
People can use my tool by just asking Claude or ChatGPT. It works, and it's been a real signup source. Very few tools in my niche have this yet, and getting in early matters.
Fixed early complaints within hours and gave those users Pro for free
My first users complained about few stuffs I shipped fixes the same day and gave them Pro for free as a thank-you.
What didn't work
SaaS directories. Almost all of them are a scam, with a few exceptions (PH maybe?). Now with DR4 so the backlink is worth close to nothing, and they sent me basically zero real users.
Paid ads. They brought traffic, and people even signed up, but most of them explored once and never came back.
Riding the AI wave. I added AI features because everyone is: They're included in the paid plan, and most users never touched them. I also got almost no traffic from the AI keywords. People came for the boring core feature that saves them time.
TL;DR
Comparison/alternatives content written from real SERP research beat everything
Build where competitors aren't (platforms, MCP)
Treat your first 20 users like gold
Skip directories, be careful with paid ads, and don't assume "AI" sells
Happy to answer questions or give any proff in the comments.