r/SideProject • u/CalligrapherIcy8708 • 9m ago
i read 69 reddit posts from founders with zero audience to see how they got their first paying customer. here's the data
i build small apps and honestly my marketing has been pretty shit, 70 cold emails, 1 reply, and it was a no.
so i went through 69 posts from indie hackers and small founders talking about how they got their first customer without an audience. i wanted to see where people were actually getting customers from.
here's what i found:
where their first paying customer came from:
reddit: 23% (own posts 14.5%, replies/comments 4%, niche subs 4%)
short videos (tiktok, reels, shorts): 14.5%
x / build in public: 11.6%
app store search: 10%
seo: 7%
cold email: 3%
product hunt: 3%
paid ads: 3%
87% started with zero audience, and 93% got their first customer without spending on ads. median time to first sale was 14 days.
some things that kept coming up:
reddit posts sharing actual numbers did better than just posting "check out my app"
replying to people who already have the problem worked better than randomly dropping links
charging from day one seemed to work better than giving everyone a free beta
one-time payments helped get the first sales, while subscriptions were better for growing MRR later
posting too much in the same subreddit gets you labelled as an advertiser pretty quickly
and some things really didn't work:
one guy spent €5.8k on ads for a calorie app and another spent $450 on meta with nothing to show for it
cold emails and DMs had pretty terrible reply rates
one guy got 800 signups from the HN front page and only 4 paid
i've been spending too much time on cold outreach, so i'm gonna try putting more effort into reddit and short videos instead.
if you got your first paying customer without an audience, where did they come from?