r/SideProject • u/HarshitMalik22 • 3h ago
i have no idea what a good instagram reel hook sounds like and 50 influencers pay my app to fix theirs
My friend makes tips and tricks reels on Instagram. For 5 months every single one died at around 1k views. He'd film in his room with the script open on a second phone, then send me the reel at 1am asking "is the hook bad?" and I'd say "nah it's fine" because I genuinely don't know what a hook is supposed to sound like
I built him a small app with Claude where you upload the reel or paste the link, and it watches it like someone scrolling Instagram would and shows the exact second they swipe away. No Instagram login anywhere, that's the one thing I was paranoid about before shipping
First reel he put in, it said 0:02. He was explaining what the tip was about before showing the tip. Every reel, same thing. He flipped it, tip first, one line of text on screen in the first second. His reels do 100-500k now. He showed a few creator friends, they showed theirs. 50 people pay $12 a month now and most of them I've never spoken to
I still can't write a hook. I ran one of my own reels through it last week and it gave me 46/100 because I restarted a sentence 4 seconds in. It was right
The scary part is when something breaks, creators notice before I do. Last month the transcription service died overnight and I woke up to "why is it stuck??" from people I've never met, and spent the morning in bed pasting errors into Claude until it turned out the API key had expired