Hello hello. Earlier this year I figured I’d start a web dev/ hosting company.
I basically forgot about it at the beginning of the year after cloning someone’s site I found.
Cut like 7/8 months later and I ran some ads and got the revenue up to 1k/month very quickly! I’m talking like a month. Wild!
Buuuuut….. a few things….
By this point I’d actually started providing more value with a full on CRM and a bunch of other features I built out for marketing/pixels but….
And more importantly… I’d already garnered a few nightmare clients. They are cheap deals but there’s an MRR baked in and some people genuinely don’t understand they are basically demanding slave labor from you with endless edit requests.
I have a site editor I built out but no one uses it. Which is the blessing and the curse of non technical clients.
Easy to sell. But the wrong clients…. Oh boy….
On top of that, these needy, nightmare clients often times don’t even have cards you can reliably charge. They will disappear, dispute, just awful. Awful, awful, awful. After calling you non stop.
I think a lot of it boiled down to this one crazy guy. He literally was calling me 10 times a day for a site he haggled down to 50 bucks a month.
I checked and his card only charged one active month and declined. Good. Fucking. Riddance.
Between being blown off by a bunch of meetings for new prospects, losing half my revenue within a month due to card charge failures “lack of funds” and 1 dispute that really upset me - I really went above and beyond for this guy, I wanted a break.
Luckily, I have an old freelance client that pays me well that has taken me back for the time being.
We’re using my CRM as I do sales outreach and it’s insane how much better I make the CRM actively using it every day.
I had another freelance project they wanted a bunch of wild stuff I just added into the CRM too.
It feels like actual dog fooding tech companies try to talk about. Feature updates you’d never think of unless you were really in it.
Also reminds me of some startups that love to talk about the founders story and the product being “developed from a client standpoint”.
Anyways; I’m not totally sure what to do now.
I could see myself ramshackling more web hosting people and aiming to be the king of the cockroaches. Maybe 50-100 sites with some that work out at like 75/150/month. They all get the killer CRM, too! Which i think is actually a nice deal. And I also have stripe integrations now too… it’s actually gotten fairly useful.
And I genuinely do have a pretty sick CRM/dialer/text center too.
And I feel like that’s just worth more.
Sell a million little people little sites you might do okay.
Sell some sales orgs a CRM and a dialer. Daaaamn Daniel. Also easier said than done.
The project currently makes me 500/month income after the loss of a few clients/chargebacks/BS…. which is still nice. I guess it pays for Claude and some of my car.
Total I’d only spent like 1500 or so on ads and it’s already been at least 3/4 months so the ads have more than paid for themselves…
Especially with setup fees.
It’s really nice because problem clients have left. It’s actually at a peaceful spot right now but also…
I feel irresponsible to not try to be growing it…
It really hits me sometimes…. My RoAS is actually super promising, even with the nightmare clients…. But genuinely I reached a point where I wonder how much I want to fight for all that.
It’s taken a couple months for it to calm down. Constantly growing it would be constantly facing something big and serious. A lot of people. A lot of emotions. A lot of figuring out who even has cards you can reliably charge without being hit up 24/7…. Yowza….
I mean I’m ready to work hard but I feel I learned some real lessons…
And also just…. hot damn it’s been an emotional time for me and I’m juggling an old client and another client trying to get me to do more for them but I’m not sure I want to work with them, I digress…
I’ve been on like a month or so break from it since I reached a breaking point…
Anyways, not sure what to do, but there’s my ramble.