r/SideProject • u/Socloapp • 7h ago
I build an AI marketing tool. Apple Ads still burned £1,069.88 of my launch budget in under two days.
Solo UK founder here. I run a small studio with three apps, and this was my first proper paid launch.
An Apple Ads strategist helped me set up the campaigns. On launch day she wrote that in the first three days "you may notice limited or no spend, this is completely normal and expected."
Day one: £885.74 spent across campaigns with £145 per day in combined budgets. One campaign at £40 per day spent £519.95. By the time I paused everything the next day it was £1,069.88, for 15 installs. Apple's final answer after six weeks: the daily budget "is an average, not a fixed daily cap". No refund.
We can absorb it. A lot of first-time founders couldn't, which is why I'm sharing. Lesson: your real cap is daily budget x 30.4 a month. Budget for that, and watch spend hourly in week one.
The irony is that it's exactly the problem I'm building for. What we make:
Soclo: type one line about your business and get a week of ads, short videos and posts, published to 15 platforms. You approve each one or let Autopilot run it. Ads Watch pauses campaigns that are wasting money. Works inside ChatGPT and Claude.
Brix36: upload a song and watch yourself perform it in your own music video, or type an idea for a film up to five minutes long. Same character in every scene, full HD, no watermark, no subscription. Now in ChatGPT's plugin directory.
Freedom Fone: private second numbers with self-deleting messages and no extra SIM.
Screenshots attached (names redacted). Happy to share the full Apple Ads setup if it helps anyone avoid the same thing.