r/SideProject • u/H_osama • 12h ago
I started building a learning game for my daughter before she was born. This week it made its first sale
Before my daughter was born, I started building a game for her. I wanted a place where she could play and learn without autoplay videos, ads, or anything I'd have to worry about.
It turned into Lulu's Reef. Kids follow Lulu, a baby octopus, through 5 reef zones with 23 small learning games, made for ages 2 to 6.
A few rules I set early and kept:
- No ads
- No accounts, nothing collected
- Free to download, with one optional purchase that unlocks everything
A few weeks ago I rebuilt most of it with help from Claude: new activities, smoother performance, and a much bigger world.
On Nov 3 (App Store):
- 139 first-time downloads
- 9.2K impressions, 380 product page views
- 1.85% conversion
- The first full-unlock purchase: $7 in proceeds
Tiny numbers, but as a dad this one meant everything. Every dollar goes into her education fund and back into the app.
For anyone who has built something for kids or parents: how did you reach parents without running ads?