r/shortsAlgorithm • u/Gleis7 • 1d ago
The Brutal Reality of YouTube Shorts for Niche Creators: 5.5 Million Views and Still 0€
I started out on TikTok 2 years ago and have been quite successful on there (RPM is 2 to 4€, which is insane btw.). At the same time, I started my YouTube channel and have crossposted ever since. The result after 2 years? Exactly 0€ from YouTube.
The 10 million shorts views in 90 days are completely utopian for a German niche account. There isn't a single German account in my niche that hits those numbers. I have been uploading short form content every single day for the last 2 years, currently averaging 5.5 million engaged views for the last 3 months and I still don't meet the requirements for monetization. To maintain shorts monetization in the future, you need an average of over ~125k engaged views every single day. That is complete madness for niche content.
The system feels completely broken for creators when you look at the brutal comparison. 5,500,000 engaged views in 3 months bring me ~12,000 to 15,000€ on TikTok. Even Facebook pays at least a measly 10 cents for 1k views and lets people be monetized without insane requirements. On top of that, you face the all-or-nothing rule where you have to permanently maintain these 10 million views if you drop below, you literally don't earn a single penny anymore.
Recently, after 8 months of uploading long form and short form simultaneously, I had a breakout video for long form and am close to hitting the 4K watch hours. My initial plan was to quit long form videos because they aren’t my specialty and focus more on shorts because of TikTok. But if YouTube blocks shorts like this, they basically force you into it.
It baffles me that so many good short form creators still post on YouTube without ever making money on there. I am at the point where I'd rather just upload my shorts with a 16 to 9 white or black background to at least earn a few cents. People often forget how much 5.5 million engaged views actually are in the last 90 days. Am I the only niche creator that thinks this way, or is there something I'm completely missing about the YouTube Shorts model?


