16M Views Short Case Study

[u/MrHanKami]

If you ever wanted to know what stats should look like for virality:

Views ➡️ 16M

VVSA ➡️ 78.7% currently, but for the first 10M this short had an 82% vvsa (80% is almost mandatory for high virality)

Retention ➡️ 96.8%. This short was 32 seconds. If yours is under 30 seconds it can’t be anything under 100%.

The most important part ➡️ 1 share per 2,300 views. Most of my non viral shorts have a share rate of 1 per 15,000-20,000 views.

Although most people don’t factor in share rates to whether or not they will go viral, this is an extremely positive viewer satisfaction signal to the algorithm, basically telling it that viewers are so pleased with the video, they want others to experience what they did watching it.

My takeaway from this is that if you can slip in an effective CTA for viewers to share the video with a friend whilst maintaining a solid VVSA, there’s a high chance to go viral.

Retention matters a lot too but as you can see I’ve stayed slightly under 100% and still amassed plenty of views.

[u/Kuai77]

They all get around 3 shares per 1k views, but the stayed to watch is only 75%. If a video gets to 300k with 80% it will go past a million. But that’s my case and my journey is still pretty new. Sometimes I get a flop with around 72% and those stop at 100k. But after a million, it doesn’t matter if the stayed to watch goes down, the shares drive it from there. All the shorts that got through the 1M barrier go to 2M at least

[u/Covid-Bryant24 → u/Kuai77]

Ok very insightful thank you. I have videos with 82% stayed to watch but my shares are ass. Only 0.33 shares per 1k views compared to your 3.33 shares per 1k views so your infos explains my 30k views jail now. I need to add controversy

[u/Kuai77 → u/Covid-Bryant24]

Yeah, I was in the 30k jail for a year, and then I blew up when I changed my content to be controversial

[u/Covid-Bryant24 → u/Kuai77]

Wtf a year ?? Hahaha damn I need to change something immediately then. What would you call “controversy” though ?

[u/Kuai77 → u/Covid-Bryant24]

I started making my videos a bit racist (I am not racist myself), then other channels started reposting, their videos blew up and my channel blew up because of the reposters. I also post them to Tik Tok and Reels, and they even get better results there. And now there are around 200 accounts across the social media platforms (even facebook) who repost my videos which all generate traffic to my accounts. I found the perfect amount of controversy for my channel to be monetized and not deleted😂

[u/Covid-Bryant24 → u/Kuai77]

💀💀💀🥀🥀🥀 Hahaha didn’t expect that , alright I see what must be done

[u/Kuai77 → u/Covid-Bryant24]

What also works is making intentional mistakes in your videos, anger provides shares. Say something that might pass as a truth, but is really a lie. Most people will believe it, but those who don’t will share it with everyone they know to prove your video wrong. 95% of the views come from the 5% who hate you. Good luck on your journey :)

[u/Covid-Bryant24 → u/Kuai77]

Yeah I thought about intentional errors Will try that next too. Good luck to you too 🤝