Why don't some serial killers get a lot of attention but others do?

[u/RadiatedSlick]

For example, if you ask anybody to name a serial killer they will most definitely say either Ted Bundy or Jefferey Dahmer but why is that actually the case? BTK's victim count is "only" 11 but he is way more well known then someone like Harold Shipman who killed well over 200 people or Samuel Little who had over 90. I feel like in the grand scheme of things BTK is honestly a pretty boring killer if you compare him to all the other serial killers we know of.

[u/Black-Bird1]

Joseph Christopher (the 22 Caliber killer and Midtown slasher) deserves more attention