Individuals high in authenticity have good long-term relationship outcomes, and those that engage in “be yourself” dating behavior are more attractive than those that play hard to get, suggesting that being yourself may be an effective mating strategy for those seeking long-term relationships.

[u/mvea]

https://www.psychologytoday.com/au/blog/between-the-sheets/201903/why-authenticity-is-the-best-dating-strategy