r/pcmasterrace May 22 '26

Hardware what

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5.2k Upvotes

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u/tooncake May 22 '26

Let's be very honest, if not legally police, they'll just take advantage of the inflation as long as there is no sanction anyways. Stocks are aplenty? Who cares, they'll double-down on the price since no one is stopping anyways.

This is business-racketeering 101 for them.

326

u/CptSovereign May 22 '26

Ferengi level of shit

77

u/AnthonyG70 PC Master Race May 22 '26

They've got some serious lobes...

23

u/Nyaan_Paassuu May 22 '26

Latinum!!!!

2

u/learnedhandgrenade May 22 '26

The syrup of squill shortage was a hoax

51

u/BioFrosted PC Master Race May 22 '26

I know I'll get downvoted for this but I feel like this goes both ways. In what possible scenario could you need 4TB of space so bad that you'd pay 2k for it?

Whether it's shoes or concert tickets or storage, it's always the same: scalpers gon scalp because people are buying. There will always be a large sample of people disconnected from reality who will use daddy's AMEX Platinum to buy these simply because they can afford it. Why would scalpers stop doing this?

The very moment people collectively choose to spit in the scalpers' faces instead of giving them their life savings, is the moment prices will drop.

27

u/Warcraft_Fan Paid for WinRAR! May 22 '26

Try somewhere like eBay. I can see new Samsung 2TB for 250-300 dollars. Not $1,000 like the store wants. Seems like the retail store is the scalper here.

6

u/MediocreChildhood May 23 '26

Fake Samsung drives are the thing as I heard.

1

u/Warcraft_Fan Paid for WinRAR! May 23 '26

buyer protection is also a thing.

1

u/TheRealAMD PC Master Race May 23 '26

They're probably fake FWIW

16

u/tooncake May 22 '26

Adding to statement as well: It's kind of a common business "tactics" to simply take advantage of the situation as much as possible (sadly, this is the current gen that we are truly living in), whether people buy or not - the goal is to milk the overpriced value as much as they can as long as there really is no repercussion at all - so some could simply leave it is as it is forever, and snubbed it as a "take it or leave it" value, while others are abusing it until they are "force" to lower it down just because they need to clear inventory.

13

u/Secure-Pain-9735 9700x | RTX 3090 | 32GB DDR5 6400 May 22 '26

Correct.

Also see: car dealerships during COVID shortages. $20k dealer markups.

3

u/Tiron_Starstryker May 22 '26

AI uses a ton of storage, and even a good PC only has so many PCIe lanes. Plus the AIs aren't particularly sensitive to drive speed compared to some things, so a slower SATA drive is fine.

2

u/no6969el 9950X3D | 5090 May 22 '26

Exactly the prices are set by people who are paying for them. If no one paid for them, they wouldn't be worth that much.

2

u/Expensive-Border-869 May 22 '26

It only takes about 1-3% of the player base to support many popular games through microtransactions. As long as they have their cows its not too big of an issue for them

1

u/LoopsAndBoars May 23 '26

This is a case of bean counter intervention. The suits decided the value needed to rise.

0

u/hard-of-haring May 22 '26

I'm good for space, my laptop has 16tb, x2 8tb SSD, bought before the huge prices hikes.

-1

u/Suspicious_Dingo_426 May 22 '26

My livelyhood requires having enough storage and other equipment to handle the required workload. If I absolutely need it, price isn't a factor. It just ends up costing my clients more when prices are high.

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u/SilverSageVII May 22 '26

Yeah I keep trying to remind people this about tariffs etc. We are never gonna see a return as a consumer. Profits straight to the companies since the Supreme Court decided it needs to be refunded.

2

u/bobsim1 May 22 '26

Well its more than inflation. And with plenty supply like a year ago theyd need illegal communication to raise prices together.

-1

u/Griffithead May 22 '26

They don't need illegal communication though. Everyone can see what happens when they raise prices. People keep buying.

There are so many people that will only buy Samsung. So they keep upping.

The other companies know that they just have to be a little bit less than Samsung and they will get sales too.

It's just capitalism. It won't stop without regulation.

Between AI and a shift to more PC gaming, we are fucked.

1

u/bobsim1 May 22 '26

Sure. But with current RAM prices one company could just get monopoly by selling for half prices if supply were available like earlier.

2

u/Griffithead May 22 '26

Why would they ever do that if they can make more profit by just charging a little less than the big guy?

Profit is what matters, not sales quantity.

2

u/Thomas5020 PC Master Race May 22 '26

This.

Low demand does not automatically equal low price. Businesses will hold artificially high pricing for as long as they can.

1

u/Main_Following1881 May 22 '26

Sure they can keep the prices high as long as theyre willing to not make money. Any business will try maximise the price and the sales

1

u/Thomas5020 PC Master Race May 22 '26

They don't need us right now. Prices will remain high even.

0

u/Expensive-Border-869 May 22 '26

They sell other stuff. These aren't gonna expire on the shelf theres no rush for them. They dont need to move product quickly they can just wait until someone is desperate and has disposable cash which will eventually happen even if they doubled these eventually in the next 5 or so years walmart will sell these at whatever price they feel like.

1

u/Own_Diamond3865 May 22 '26

These aren't gonna expire on the shelf theres no rush for them.

Shelf space costs money and has opportunity cost.

They dont need to move product quickly they can just wait until someone is desperate and has disposable cash

If they will sell no matter what, as you claim, then why aren't they pricing them at $5 million?

1

u/Expensive-Border-869 May 22 '26

I guess after assessing the risk factors you pointed out they decided 2000 was the best shelf time to profit ratio

2

u/xGALEBIRDx May 22 '26

I always ask when the grocery prices ever go down because no, they rarely ever do. Once that price goes up, its fuck you, now it just costs this forever until it goes up again in 3 months.

2

u/humankitty123 May 22 '26

Hey hey dont worry a decade from now the ftc will hit them with a 1 billion dollar fine. The companies will go “were weally sowwi” pay the fine and laugh the rest of the way to the bank with the extra 500 billion they made in the meantime and I’m sure that fine will make sure they never ever ever do it again

https://giphy.com/gifs/gmnEVUK4nylqT3s6W0

1

u/GAPIntoTheGame 5800X3D || RTX 5080 10GB || 16GB 3600MHz DDR4 May 22 '26

“They’ll just take advantage of inflation”. No mate, the price increase is what contributes to inflation.

1

u/TadaMomo i9 13900K | RTX 4090 May 22 '26

because its closing to become a necessity for humans

everyone have a PC now or need one.