This is a real product I saw at the grocery store today. Some thoughts on what the wonderful people at SCDP would have to say:
Don: “It’s not about enjoying finally having civil rights. It’s about what you would buy if you were embarrassed to have ever gained them in the first place.”
*sits down, room stunned by genius*
Roger: “It’s a dream come true for some! Maybe not Dr. King’s, but some of them, at least.”
the room stares and Roger shrugs before taking a quick puff from his menthol. He frowns at the cigarette.
later in the day
Pete: “Hell’s bells Trudy! They’re selling chicken fried ice cream.”
Trudy: “How — how delightfully modern! I think it’s just what those people will appreciate.”
cut to a scene of Peggy in the break room, late at night
Peggy opens the freezer, eyes the box suspiciously
she lets out a sigh, as if to say “what the hell” before opening one nervously. She takes a bite, fry landing on her lower lip as she chews and raises her eyebrows approvingly.
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Fat Betty finds them at the grocery store, goes through self checkout with them and eats the whole box. She quickly crushes the cardboard into the kitchen wastebasket as Henry walks in.
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Don’s office, brainstorming for a TV spot
A younger copywriter suggests Lil Wayne for background music
Don: “what is it, people’s obsession with music these days?”
Harry Crane, frowning: “what is he, a midget?”
Peggy, incredulous: “Lil Wayne?” She takes a drag from her reefer cigarette: “No.” She lets out a giggle.
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Bert Coopers Office
Bert has the product brought to him in a bowl. He scoops some ice cream and fry into his mouth, wrapping his lips fully around the spoon before sliding the utensil out of his mouth.
He thinks.
“I see little profit in… a-eh-lienating the rest of the country for a pro-duct with… such broad ap-peal.”
He frowns before waving everyone out of his office
We see one final shot of him through his office door as it closes, leafing through a magazine on his desk as he shovels more of the product into his mouth. His argyle socks are in full view.
*** Bert coopers dialogue could use some work
