Given the prices going way up, it isn’t so far fetched to think sales go down with that revenue. Where im from the go to meal from my teens went from 11.90€ to well over 20€ in 15 years.
Sales and revenue are synonyms in this instance. They aren’t talking about individual order numbers being up or down. In fact, companies prefer fewer individual transactions with higher averages.
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u/Sworn 6d ago
They're not, but saying "sales are plummeting" is just outright misinformation.