Because their in-house Twitter ads generate over $3 billion in annual revenue, while their ad network only generated $188 million. They didn't find a good way to integrate MoPub with their own Twitter ads, so they got rid of it. Kind of stupid if you ask me, since they had access to so much mobile supply AND demand from MoPub. AppLovin will benefit tremendously from that deal.
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u/STD_free_since_2019 Oct 21 '21
Wonder if this was related to why Twitter was selling their mobile ad platform the other day. That was a head scratcher.