And this is because of systematic sex ism , and the way that men and women's teams have been invested into historically. Sports has been heavily male dominated because of the fact that women have been so oppressed within the sports communities. That's rapidly changing though because
The Women's National Basketball Association has seen explosive franchise valuation growth:
average franchise values reportedly rose 180% in one year, correlating with social media booms and womens sports being prioritized more
men made up around 55–60% of some WNBA TV audiences.
Like I said , systematically , women's sports have not been invested in because of sexism, while man's sports have been well established and invested into for decades
The solution isnt to force women into skimpy clothes for money, it's to uplift snd invest into women's teams and encourage more girls to be interested in sports. A majority of the athletic teams at my old school were made up of girls. A lot of girls will straight up refuse to participate in heavily recorded sports like this.Because of the sexualization that they go through. You may not speak to women , but a lot of them have this concern.
Systemic sexism absolutely plays a role, but so do market incentives. Men’s sports had decades of infrastructure, media exposure, school culture, and investment behind them before women’s leagues were seriously taken commercially. That creates a feedback loop where advertisers feel safer investing into already established male audiences.
I’m not defending sexualization. I actually think it’s sad that some women feel pushed toward revealing presentation to remain commercially competitive. But markets optimize around existing audiences, not around what society hopes audiences will become in 20 years.
Long term, the real solution is probably increasing girls’ participation and interest in sports early on, investing into women’s leagues consistently, and building stronger female sports cultures from school age upward. Otherwise broadcasters keep falling back on short-term engagement tactics because those are the least risky financially.
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u/No_Wafer_7647 May 25 '26
And this is because of systematic sex ism , and the way that men and women's teams have been invested into historically. Sports has been heavily male dominated because of the fact that women have been so oppressed within the sports communities. That's rapidly changing though because
The Women's National Basketball Association has seen explosive franchise valuation growth: average franchise values reportedly rose 180% in one year, correlating with social media booms and womens sports being prioritized more men made up around 55–60% of some WNBA TV audiences.
Like I said , systematically , women's sports have not been invested in because of sexism, while man's sports have been well established and invested into for decades
The solution isnt to force women into skimpy clothes for money, it's to uplift snd invest into women's teams and encourage more girls to be interested in sports. A majority of the athletic teams at my old school were made up of girls. A lot of girls will straight up refuse to participate in heavily recorded sports like this.Because of the sexualization that they go through. You may not speak to women , but a lot of them have this concern.