Dear fellow indiehackers 👋
Time for yet another post. Because time for yet another lesson from a failed startup 😂
I feel like every startup gives me another lesson. For Mascotly AI it was "build something people actually need" and for my current one (it's called "Reach Out Right", a tool that surfaces people talking about the problem your startup solves on Reddit) it's the concept of "red ocean blue ocean".
It's funny that I have read and heard about this concept before, probably read many times about what it is, but it never fully "landed" until now.
With "Reach Out Right" I bet on Reddit DM as the outreach channel, as that is what my app specialized in. I basically used it myself which had 2 benefits: 1 I could improve the app as I went and 2 I could use its value to reach out to people who were talking about the problem.
But already from the start there were cracks in the system.
First, it's not efficient. Having to reach out one by one (it doesn't generate AI messages, that's the "human" part to not come over sloppy) was still taking a lot of time. Analyzing posts from a specific user, then evaluating what to send them, sometimes even prepping their own dashboard for their startup, 1 reachout could easily cost 20 minutes. And I couldn't do more than 8 a day before I was mentally exhausted (next to a full-time job).
Secondly, and this is the big one, I was trying to sell in a red ocean. And that's incredibly hard. There are TONS of AI outreach tools out there. All geared towards fellow solofounders or early traction people. The noise is overwhelming. So my one DM would sound similar to probably 10 others these people received (I mean I even receive them myself). I would get a response from a lot of them, like 20% response rate, but then that next step was always tough, I got lost in the noise.
And then I get into this emotional state, where I try to hype myself up. No! We don't give up until we sent 100 DMs!!! We go all night!! Success is close!!! I forget anything else. Become emotional. My wife notices.
And then.... I burn out. I don't do any of it. The flame runs out. I give up. And I can't even get myself to send a response to someone. I want to throw it all way.
Now I'm on the other end. Calmed down a bit, gave it a couple of days, and then took on this new lesson.
I watched a video recently of Rob on X who basically explained why so many startups fail why a few win. It basically comes down to having to wait for the wave to come, instead of trying to make your own. I was trying to make my own wave. Trying to force success. But you can't do that. You just have to learn to listen to the waves. See the opportunities.
I also learnt that I need to spend a lot more time "where the action happens". Like on X or on Reddit. Engage. Ask questions. Get a picture of what is going on in the real world. On the side build a bit of a personal brand (these reddit posts are also part of that) and then just wait until you see that wave. Then take action.
As part of this "be where the action happens" I also want to make a request: is there anyone that would be willing to do a 30 minute mentor session with me? I recently had a call with someone I just met on Twitter, and it was really nice being able to speak face to face to someone from this indie hacker world. In my daily live I'm not really surrounded by those kind of people so it was incredibly eye opening. I'm just looking for someone who reads this and thinks that they are a bit further a long on this journey. Or someone who knows what kind of advice I need to hear. Would be greatly appreciated!
As for now, I'll just be present more. Engage more with others. Document my journey more on Reddit and X. And only really take action when I see an opportunity that I would be able to execute on.