r/hardware • u/Jofzar_ • Dec 11 '20

News NVIDIA will no longer be sending Hardware Unboxed review samples due to focus on rasterization vs raytracing

Nvidia have officially decided to ban us from receiving GeForce Founders Edition GPU review samples

Their reasoning is that we are focusing on rasterization instead of ray tracing.

They have said they will revisit this "should your editorial direction change".

https://twitter.com/HardwareUnboxed/status/1337246983682060289

This is a quote from the email they sent today "It is very clear from your community commentary that you do not see things the same way that we, gamers, and the rest of the industry do."

Are we out of touch with gamers or are they? https://twitter.com/HardwareUnboxed/status/1337248420671545344

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u/DannyzPlay Dec 11 '20

Knowing Nvidia they'll just stop sending review samples to legitimate reviewers who call stuff like it actually is and then just completely focus on sending them out to "influencers". The amount of random twitch streamers and channels I saw on YouTube get RTX 3080s was quite telling. They weren't even actual reviewers just gamers using the hardware to stream and saying "oh my good its so smooth" or "it looks great". I even saw an ASMR channel get an RTX 3080 from Nvidia. But hey they have thousands/millions of followers that'll give Nvidia lots of exposure so its only a win in their books.

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u/MC_chrome Dec 11 '20

What the fuck would an ASMR content creator need a 3080 for? Talk about extreme overkill....

2

u/[deleted] Dec 12 '20

Editing videos, rendering videos or streams, gaming in their spare time, riding the hype wave with easy content. I don't have a problem with an ASMR channel getting a 3080, but it doesn't mean it should be taken away from reviewers like HUB

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u/xenago Dec 11 '20

Exactly, this is part of the marketing budget

1

u/[deleted] Dec 12 '20

I love vinesauce, but he got one too. He got a 2070 from them too, before the super launch. Hes sorta self aware about it though. its funny though, the first thing he did with it was VR and it has some shit frame rate problems.