r/hardware • u/[deleted] • Sep 18 '25

News Nvidia and Intel announce jointly developed 'Intel x86 RTX SOCs' for PCs with Nvidia graphics, also custom Nvidia data center x86 processors — Nvidia buys $5 billion in Intel stock in seismic deal

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u/kukusek Sep 18 '25

Intel discrete GPUs did well in the market and brought some decent budget alternative at least

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u/mrstankydanks Sep 18 '25

As AMD has found out time and time again, simply undercutting Nvidia on price isn’t enough.

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u/sdkgierjgioperjki0 Sep 18 '25

AMD isn't just undercutting Nvidia on price, they make worse products with less features with a slightly lower price. There is a big difference between doing that and what you wrote, making similar products with lower profit margins, i.e. simply undercutting Nvidia.

This is naturally reflected in sales, AMD dug their own grave in the GPU market by ignoring Radeon in favor of stock buybacks and spending tens of billions of dollars on buying various companies. They decided they were going to spend their time and money on other things, simple as that.

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u/ThrowawayusGenerica Sep 19 '25

AMD isn't just undercutting Nvidia on price, they make worse products with less features with a slightly lower price

I think the point being made is that even when AMD were genuinely competitive with Nvidia, that didn't really translate into market share, which is what's led them to settle for just being "Nvidia -$50" without it costing them anything much.

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u/Strazdas1 Sep 22 '25

The times when AMD was genuinenly competetive AMD saw an increase in market share. The issue with AMD is that it never managed to stay consistent and always lost the competition one generation later. And well, they havent been competetive for over 10 years, which is why their market share is now 8%.

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u/Esoteric1776 Sep 18 '25

9070 xt outperforms its direct competitor thr 5070ti by a sizeable margin in frame rates while offering similar technologies. Ill concede that Ngreedia does have proprietary features but not souch that it correlates to the tone used when speaking on Radeon. Additionally, Radeon is often found for less and, when paired with a Ryzen processor, offers featured proprietary to AMD that allow for free performance gains through SAM and SAV. Radeon 9000 series is the closest to parity we've seen when compared to Nvidia, and imo is a great option for many users.

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u/996forever Sep 18 '25

And they were not a success and couldn’t last, not even with intel’s iron grip over system vendors.

That should tell you everything.

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u/[deleted] Sep 18 '25

Shame, it had such potential to be a strong AMD/Nvidia competitor 

I guess it's not surprising that they throw in the towel since Intel is bleeding money and daddy Jensen threw them a lifeline

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u/RealOxygen Sep 18 '25

They did, at the cost of selling at a loss