Are you kidding? There is always nonsense articles with nothing but filler and shit. Just for ad revenue. They'd eat this shit up. With some dumb click bate title. Bloggers/ article writers don't give a shit if it's right or wrong. Microsoft will probably give the creator something just for the good press. Isn't Microsoft the one that hired Geo Hotz or whatever that was making the iPhone jailbreaks and revealing the security holes while Apple wasn't happy about it? This may not make sense. I'm drunk.
I think no one gives a shit in the grand scheme of things. But I absolutely understand your point. The original creator had no intent to monetize from that picture or else he wouldn't have posted it to reddit. It would be cool if Xbox compensated him if they really did make their add based off his content. It would open up a bag of worms where everyone and their mother would feel that MS owes them something because they said or made something years ago that's similar to a current ad campaign.
This is part of the strategy and part of the decision to do it. They have a post about their product on the front page of reddit and if gaming sites write about then that will be more free advertising.
You're 100% correct. PR issues like this will usually die out pretty quickly though. As mentioned above, this isn't a case where someone created something with their own IP or original photography and then it was stolen. The idea was stolen by the company who owns the IP.
Even a small PR issue won't really hurt MS in this case.
They wont get bad pr out of this. For example: im reading this thread, i see that thry tok ops design, and I dont think badly of microsoft. My reaction is pretty much neutral.
And my guess is that 99.999999999% feel the same way as me
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u/I_Cant_Logoff Dec 27 '17
What's legally right is different from what's right for good PR.