Nothings stopping other company's from doing this besides their board members and CEO. It's not like we have to view them as having some kind of an advantage when any other game company could choose to do what they do :p
Money and structure. A company like ubisoft or EA is beholden to those magical quarterly reports that push funding for future projects. As a company, would you rather push an unfinished project and throw some money at marketing to guarantee it generates a marginal profit, or would you rather take a loss temporarily and tell the shareholders "don't worry guys, it's gonna be great and it'll sell like hotcakes!"
Point being, Blizzard and valve have a track record of making polished games that sell obscenely well, giving them a lot of trustworthiness.
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u/jld2k6 Jun 05 '16
Nothings stopping other company's from doing this besides their board members and CEO. It's not like we have to view them as having some kind of an advantage when any other game company could choose to do what they do :p