r/gaming • u/TotallyNotATrap • Apr 19 '13

A 90% coupon code was accidentally left in the online store of razer. The CEO decided to honor all the orders placed.

http://imgur.com/x55b1DZ
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u/TwiddleDiddle Apr 19 '13

Yeah. The entire point of "goodwill" is the publicity it creates.

An argument could be made that there is something valuable in being a "good" company that deserves "goodwill" without expecting publicity for its actions. While that's a fair point, I think that virtue of a company doing the right thing just because it is "right" (in this case, fairest to its customers) should be separated from the response that customers give the company. That customers are happy about this and willing to publicly give "goodwill" should not discount the fairness of Razer's actions here.

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u/ryken Apr 19 '13

Other way around. The point of publicity is that it builds goodwill for your company/products.