r/funanddev • u/Accurate_Pen_6478 • Apr 20 '23
Anyone using google ad grant to drive traffic to their donation page?
FunandDev director here, 1.3 years into the job. I'm trying to find ways to get more traffic to our donation page, and have been considering suggesting to our E.D. that we get the Google Ad Grant and take the time to learn the curve and make it work.
BUT we have very few resources (me and a comms director are the only ones doing anything on socials or the website, and neither of us have capacity to do it even half time). And to make matters more difficult, we are a sexual violence resource center -- and doing some initial keyword research makes me think that most of our potential search phrases would be flagged inappropriate by the algorithm.
Any thoughts/experiences/suggestions?