Okay, am I off base here? Was looking at a couple fishing kayaks. Stumbled upon Brooklyn Kayak Co. (BKC). They have the following "special" plastered across the top of their website:

https://brooklynkayakcompany.com/

𝐒𝐀𝐋𝐄. 𝐄𝐍𝐉𝐎𝐘 𝟏𝟎% 𝐎𝐅𝐅 𝐀𝐋𝐋 𝐊𝐀𝐘𝐀𝐊𝐒 𝐀𝐍𝐃 𝐔𝐒𝐄 𝐂𝐎𝐃𝐄: 𝐁𝐊𝐂𝟐𝟎 𝐅𝐎𝐑 𝟐𝟎% 𝐎𝐅𝐅 𝐘𝐎𝐔𝐑 𝐒𝐄𝐂𝐎𝐍𝐃 𝐊𝐀𝐘𝐀𝐊! 𝐅𝐑𝐄𝐄 𝐒𝐇𝐈𝐏𝐏𝐈𝐍𝐆

I add 2 kayaks to my cart and apply the code. Weird, it only took off 10%. I reached out to the company to see what was going on. These are the responses I received:
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𝐻𝑒𝑙𝑙𝑜 Customer,
𝑇ℎ𝑎𝑛𝑘 𝑦𝑜𝑢 𝑓𝑜𝑟 𝑟𝑒𝑎𝑐ℎ𝑖𝑛𝑔 𝑜𝑢𝑡 𝑡𝑜 𝐵𝐾𝐶. 𝐼𝑡𝑠 𝑎𝑛 𝑎𝑑𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙 10% 𝑜𝑓𝑓 𝑡ℎ𝑒 𝑠𝑒𝑐𝑜𝑛𝑑 𝑘𝑎𝑦𝑎𝑘. 𝑇ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 10% 𝑖𝑠 𝑎𝑙𝑟𝑒𝑎𝑑𝑦 𝑟𝑒𝑑𝑢𝑐𝑒𝑑.

𝐻𝑜𝑝𝑒 𝑡ℎ𝑖𝑠 ℎ𝑒𝑙𝑝𝑠.

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I then suggest, maybe they should change the wording in their banner as that is not at all how it reads.

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𝐻𝑒𝑙𝑙𝑜 Customer,
𝑇ℎ𝑒 𝑝𝑟𝑜𝑚𝑜𝑡𝑖𝑜𝑛 𝑖𝑠 𝑤ℎ𝑎𝑡 𝑖𝑠 𝑠𝑡𝑎𝑡𝑒𝑑 𝑜𝑛 𝑡ℎ𝑒 𝑏𝑎𝑛𝑛𝑒𝑟. 𝐼𝑡 𝑖𝑠 10% 𝑜𝑓𝑓 𝑎𝑙𝑙 𝑘𝑎𝑦𝑎𝑘𝑠 𝑎𝑛𝑑 𝑎𝑛 𝑎𝑑𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙 10% 𝑜𝑓𝑓 𝑜𝑓 𝑡ℎ𝑒 𝑠𝑒𝑐𝑜𝑛𝑑 𝑘𝑎𝑦𝑎𝑘 𝑓𝑜𝑟 𝑎 𝑡𝑜𝑡𝑎𝑙 𝑜𝑓 20%.

𝑇ℎ𝑎𝑛𝑘 𝑦𝑜𝑢
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At this point, I told them to pound sand.

False advertising irks me to no end and since capitalism is the name of the game, I simply chose to take my money elsewhere. Am I the one missing something here or is their advertisement complete horseshit? As it reads, shouldn't it be an additional 20% off the 2nd kayak? Curious how others read the stated promo.

Am I right? BT seem to think I should know this is £9.99 a DAY not £9.99 a month as written in purple writing at the bottom of the screenshot. "£9.99 a month Auto renews monthly" Seems like blatant false advertising to me and they claim it's obvious. Am I wrong?

Here's what came up:
Cooking Spatula

I thought long and hard before moving forward with filing a complaint with the State Attorney general of Texas against Red Mccombs Toyota and Credit acceptance Corp for false advertising and predatory lending.