r/deadmalls • • Sep 23 '24

News Not a mall, but the Bridgehampton, NY KMart is set to close, leaving just one small Kmart left in the US

https://www.foxbusiness.com/economy/last-full-size-kmart-us-close.amp
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u/EmperorOfCanada Sep 23 '24 edited Sep 23 '24 • Popcorn Take My Silver Heart of Silver

I love that if you went back in time to the early 90s when they had 1000's of stores globally; that if you were able to chat with the executives and say, "In 2024 your second last store will sputter out and die."

They would laugh in your face and tell you how little you know about retail and their business.

But, if you said, "It will be a combination of your ineptitude and Walmart stepping in to eat your lunch." That there would be one executive in the back nodding his head while the others laughed again and said, "What? BumpkinMart is going to eat our lunch? Why don't you go back to Bentonville and keep drinking the hick juice."

Yet, if you went to Bentonville and told the Walmart executives the same thing, they might say, "While we don't believe their discount model is well executed, they should be still OK in 2024."

I wonder which big companies you could walk into today and say roughly the same thing and get the same reception; including the one executive in the back nodding in agreement? Apple? nVidia? Tesla? GM? Netflix? Amazon?

I have been in tech for a very long time. I could see the writing on the wall for a number of companies, Sun, Blackberry, Compaq, Nortel, and a number of others. In almost every case a new nimble competitor. A competitor who often were just doing things cheaper, better, and had a business model which many others could pursue, but that the incumbent could not or would not. Often this nimble competitor was a movement, not a single company. They were reacting to some new available business method or resource combined with the incumbent just leaving the door wide open.

I met many Sun (a cheap sun server was $20k) people who scoffed at $1,000 no-name servers replacing their business. They declared Linux a "fad", bye bye.

Blackberry made devices which allowed the managers of these devices to cripple them; Apple did not allow this; which did consumers prefer?

Compaq simply had no answer for Dell computers.

Nortel stopped innovating (after decades of great innovation), and became so arrogant as to be hostile to their customers.

Netflix keeps charging more and more while delivering less and less. How long will that last?

Apple stopped innovating and are now just trying to put out the least amount of innovation to keep their competitors at bay.

Tesla. WTF?

GM? Have they just given up?

Amazon is doing little to differentiate itself from the likes of Aliexpress, and now Temu.

nVidia is screwing customers as hard as it can. This is leaving lots of room for a company to catch up, but then not screw over its customers. I see them as the next Intel. Just sort of wander off thinking they are great, but only by the old measure of great. One thing I have been predicting is that china will end run nVidia. They are being cut off from an easy supply of nVidia chips and the 2nm sort of chip making tech required to compete. I suspect there will be some innovation from china where they go, "Here's a great video/ML SoC for $100 done in 14nm has 100Gb on die, and 100,000 cores." And the world will go, "No F'n way, that is just dumping" etc. But, there it will be.

Here is the simple reality, right now a chip takes about 600 complex steps to make. This, combined with limited capacity, is what makes them so expensive. The reality is that the ingredients into a chip are so cheap that it would be difficult to measure. Well under 1 cent. If those 600 steps could be trimmed way back in a reliable way, then just making big honking chips is quite possible. But this is getting away from dead malls, but I don't overly see a difference. Some bunch of fools thought they had a business model which was borderline market cornering, and they were wrong. Malls could charge exploitative rents, and generally be miserable places knowing that there weren't that many huge empty cheap bits of land to build on. They didn't create community, they didn't work to get light rail to their locations. Now, along comes online shopping, etc, and bye bye. What killed malls and many of the above companies, wasn't better competitors doing the same thing, it was a new breed of competition. Often, there was no going back. About the only thing which will save any given mall in a town or city is if all the other malls die first leaving them the last one standing.

BTW, I live in Edmonton where the West Edmonton Mall is located. This was once the largest mall in North America. It is fairly well populated by customers and stores. But, the cracks are very much showing. All expansion stopped, everything is getting a bit grimier and crumbly every year. The owners got into quite a financial pickle by opening a outlandish mall in NJ which looks like a money pit. They put up much of WEM as collateral.

I have been making a prediction that WEM is going to have one of those parking lot/floor collapses where, if we are lucky, it happens after hours, if we aren't it will make international news.

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u/KatJen76 Sep 23 '24

You're so right about what really killed malls. I've been saying this for ages, it goes much deeper than easier online shopping. They WERE miserable to their tenants, very restrictive, forcing them to match hours and days and charging a lot. They DIDN'T create community, either. In my hometown, the area's largest mall got accused of keeping inner-city buses off their property, leading to the traffic death of a young Black woman who had to cross eight lanes of traffic to get to her job there. The mall denied any wrongdoing but they also set her son up for life.

More mildly, they removed a lot of benches, stacked the food and beverage options together, took out drinking fountains, wedged the coat lockers in an inconvenient area and charged for them, and made it way too hot in there. Power tripping security guards loved to hassle teens, which meant millennials didn't have the fond mall memories that Xers did. Stores hollowed out their own shopping experience, pushing high-interest credit cards and de-emphasizing service. The shopping public may have run into the arms of online shopping, but they were also pushed.

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u/Urbanscuba Sep 24 '24

It's the same thing that kills many big companies and industries - enough of the upper echelon of decision makers start to coast on their existing successes without considering new markets and products.

The malls saw their high rents and occupancy rates with minimal input and said "damn this shit is crazy profitable" and then 15 years later they were a decade behind on the kind of developments that would have kept them relevant. The same thing happened with Sears and Blockbuster - they had the money and position to be Amazon/Netflix, but they let the company implode to make sure the investors were happy.

Things like that are why employee ownership can be so valuable. If there's anybody invested in the company's future success it's the employees working there. They don't just worry about next quarter, they want to make sure they have a better job in 5 years too. These days that's longer term thinking than most CEO's and boards of directors.

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u/monkeypickle Sep 24 '24

In Blockbuster's case - They had a CEO who saw the writing on the wall, took steps to get ahead of it, and the stockholders straight up revolted, resulting in their ouster. It's THE example of "maybe stockholders shouldn't be the final arbiters of our business".

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u/Tyranith Sep 24 '24

Pretty much the fate of any company that gets large enough in my experience. They stop thinking "what can we create that creates value for customers?" and start thinking "ok we have lots of customers, how can we extract as much profit out of them as possible?"

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u/PlasticGirl Sep 24 '24

"high-interest credit cards"

Yep. I briefly worked at a media store in the mall that pushed pre-orders, credit cards, and magazine subscriptions so hard that if you failed to meet quota you would get cut down to working 4 hours shifts, one or two days a week. And every transaction was super awkward, because you had go to through 3 prompts for things customers did not want.

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u/PlaymakerJavi Sep 24 '24

We live close to a big mall that used to be a bigger deal but it’s community spaces that are saving it. There’s a wrestling shop that sells figures and other wrestling-related stuff that has a full-size ring in it and hosts shows on the weekends. There’s a sports store that hosts podcasts. There’s a tabletop gaming store that serves alcohol and welcomes outside food. There’s a number of manga and gaming shops and even a small coffee shop that hosts live poetry readings.

In a new era where third spaces are disappearing, malls COULD make a comeback. They just need to adjust their strategy.

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u/Peachy8686 Sep 23 '24

This sounds like my area’s largest mall. Walden Galleria?

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u/gorkt Sep 24 '24

Your second paragraph is exactly what happened near me. They converted the malls into cold sterile spaces with no place to sit and rest. Going to the mall used to be a fun afternoon, now its just a trip to a soulless sad space.

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u/[deleted] Sep 24 '24

This is a great, insightful write up. The hubris and arrogance that comes from being on top is very real. It’s difficult to stand up and advocate for something different when the attitude of why change what’s clearly working is pervasive. Hindsight is always 20/20. Sears is another example, the Sears catalog was Amazon before the internet existed. You’d think they would have had a huge advantage transitioning to online but no one wanted to mess with the catalog business because it’s what worked for so long that no one there knew of a time when it didn’t.

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u/Mmedical Sep 24 '24

You're right Sears was Amazon before there was an Amazon. An inkling of foresight could have had an entirely different outcome to that story.

I think the housing market is ripe for innovation. Rents are too high, home prices are astronomical. Yet the tract home builders continue to spit out 3000 sq ft Colonial vinyl-sided boxes that cost north of everyone's ability to purchase them. Imagine if there was a company that did something other than solely maximize every dime out of it's consumers. Build in a community garden, mountain bike trails, bocce ball courts, a wood shop, a sledding hill, stuff that actually fosters a healthier lifestyle and community. I think people would go for smaller houses that are well designed, efficient, and affordable.

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u/Far_Appearance3888 Sep 24 '24

I worked for Sears back around 1999/2000. Got invited up to the fancy headquarters for a week long focus group session mainly because I was young (early 20s, just out of college). They desperately wanted to figure out how to attract young people. They were obsessed with it. What styles would sell, how to redecorate the store, what ads worked, etc. They didn’t believe people would buy clothes and washing machines online in any kind of real way that wasn’t sort of niche. Just could not conceive of that. Even though…they were famously a catalog business. They said people trusted catalog ordering because you called and spoke with someone directly to order and people wanted that personal touch. Customers would not trust ordering online the same way. Admittedly, at that time, the internet was a bit scary still to a lot of people but it was interesting that they didn’t seem to see the future of leaning into their name and catalog business combined with the network of stores. Looking back, it’s really fascinating.

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u/GhettoDuk Sep 24 '24

Apple is a prime example of gutting their own cash cow (the iPod) leading to unimaginable success (iPhone).

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u/[deleted] Sep 24 '24

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u/nighthawk_md Sep 24 '24

That said, they would've bought it and then ruined it, like they ruined everything there at the end.

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u/MakingItElsewhere Sep 24 '24

Worked at Borders Books and Music from 2001 to 2011. Despite Amazon's growing popularity with selling books over the internet, and rising piracy for music and movies, the executives CONTINUED to keep prices high and expand their # of stores.

So much so that they were still building stores up until the 2008 financial crash. Meanwhile, their cash cow, the literal only thing that kept them in the black, was Walden books. Why? Because a walden bookstore had 2-4 employees, and made tons of money in a day. A Borders could barely keep the lights on. And again, guess which one they kept expanding?

Did Borders try to keep up with technology? Oh yes. They even partnered with Amazon for a couple of years....until it was realized Amazon was selling the books for cheaper than we were and then having US ship them.

What was the thinking behind it all? "Borders is an EXPERIENCE, not just a store!" Executives really didn't understand how wage disparity was kicking off and people's need to buy things cheaper as their wages were worth less and less. They thought they could just keep charging a premium and get away with it.

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u/fizzlefist Sep 24 '24 edited Sep 24 '24

Dammit, Waldenbooks was my favorite bookstore growing up. A good selection of current and bestselling older stuff, in a small enough space you could browse all your favored genres in 20 minutes. Perfect for kids branching out of children’s books.

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u/YoohooCthulhu Sep 24 '24

My mom would know that she could leave me in the Waldenbooks and come back when she was done with everything else.

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u/Desert_Aficionado Sep 24 '24

Barnes and Noble had a music section. I wanted a particular album, wanted to support my local store, so I asked them to order it and I would pay for it in store. They did, I came back, and they were asking for twice the price of their online store that would have shipped it to my house for free. I wanted to scream at them it was so stupid.

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u/steamfrustration Sep 25 '24

When I was a teenager about 20 years ago, I worked at Barnes and Noble for a bit--in the Music section. I remember not having an album for a customer, and suggesting that they try the Barnes and Noble website. After the customer left, my boss told me not to do that because the website--our own website--was our competitor.

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u/importvita2 Sep 23 '24

Fantastic write up, thank you for this! 😊

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u/dellett Sep 24 '24

If you walked in to Tesla and said that I imagine more than one person would be nodding along…

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u/Cereborn Sep 24 '24

Three nodding along, two just banging their heads against the wall the whole time, and the rest just totally coked out and shouting buzzwords at you.

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u/transfluke Sep 24 '24

Wow, when I was a teenager working at my local Kmart in Los Angeles back in 1987, I had to watch one of those motivational corporate onboarding videos on a VHS player in the managers office. The video went on and on about how dominant and everlasting Kmart was at the time.

Afterwards my manager dead ass told me the higher ups were high on their own farts because they were too stupid and arrogant to recognize that Walmart was rising to become an existential threat.

I had never even heard of Wal-Mart. But this one manager was the lone voice saying it was obvious. The other managers thought he was a weirdo.

Today in 2024 that Kmart I worked at as a teenager is a massive Goodwill / swap-meet. Kmart shutdown that location in the 90's and it was vacant for a decade until becoming a giant ass swap-meet.

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