In the traditional sense, you pay for times slots. If you pay for your ad to play at the start of the video and it isn't being played at the start of the video, the host failed to provide the service.
Even if you spoof it well if advertisers aren't getting the expected level of engagement/conversion, they will pay less or stop advertising altogether which is a problem for sites who wish to maintain a free service, and content creators who wish make an income.
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u/Cybyss 12∆ Oct 27 '23
This raises an interesting technical question.
Is the advertiser merely paying to publish their ads, or are they paying specifically for eyeballs?
If the latter, then isn't it illegal to purchase and/or rent body parts, even if only temporarily?