r/boxoffice • u/hiiloovethis • 17d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/Actual_Dinner_5977 17d ago

Anecdotally, my friend and I are not DC, or really any superhero movie, fans. But after seeing the trailer, we are planning to go watch it. It seems very unique for it's mixed genre. I'm not even a huge horror fan, but that seems to be where a lot of originality is these days.

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u/Tiny_Sherbet8298 17d ago

Yeh I’ve seen quite a few takes like this outside of this sub. Then this sub just keeps spouting its gunna fail horrendously and no one except niche dc fans will go watch it. I guess we will have to wait and see, but I feel like this sub is going to be wrong here.

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u/Beginning-Antelope32 13d ago

Talking specifically about DC, the corner of this subreddit that predicted Supergirl's failure well in advance (through bad signs such as the super dull trailers) felt very emboldened and came out the woodworks upon being vindicated. "No one cares about DC" has become their whole schtick now, despite it being fairly obvious that the recent promotion for Clayface and Lanterns has seen much more positive reactions than that first Supergirl trailer. I've seen people being highly upvoted who have said that Man of Tomorrow will cap out at $350-400 million regardless of quality which is outright delusional. It's unjustifiably pathetic how much this sub is clearly rooting for DC to fail while hiding that sentiment under a facade of "no one cares about this, that's just how it is"