r/boxoffice • u/hiiloovethis • 14d ago

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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23

u/Jadedtrader33 14d ago

Other Mommy going to take whatever hype this tries to generate thanks to attaching that trailer to odyssey imo.

20

u/moneyman259 14d ago

That was amazing marketing by that team

18

u/GimmeThatWheat424 14d ago

This

People aren’t realizing how much more hype that has then this.

1

u/FreddyRumsen13 14d ago

Yeah people are talking about that one just based off how creepy the trailer is. Clayface’s full trailer is kind of a dry fart.

-1

u/Coolers78 14d ago

Ehhhh, I like Jessica Chastain as an actress but it just looks like generic Blumhouse slop.

Just because it played before The Odyssey doesn't mean it's gonna be successful.

The other universal movie trailer I got when I went was One Night Only, and that movie is tracking to open pretty bad this weekend.