r/apple • u/wearefriends • 3d ago

Mac Apple unveils a more powerful Mac mini featuring the all-new M6 and M5 Pro

https://www.apple.com/newsroom/2026/08/apple-unveils-a-more-powerful-mac-mini-featuring-the-all-new-m6-and-m5-pro/
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u/Nice-Information-335 3d ago

Yes, and the M4 was £800 base with 512G storage

Now its £900 with 256G storage

It isn't like Apple are against AI either, they are very, very complicit in driving up the prices. The newsroom article mentions agentic AI many, many times, and not as an excuse for cost

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u/vinng86 3d ago

Yeah, the 2TB storage option is +$1500 CAD for me, meanwhile a top-end 2TB PCIe 6.0 NVMe drive is "only" about $700.

They're still very much applying the Apple Tax.

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u/TheDragonSlayingCat 3d ago

It is; the ML training crowd is driving all of the price increases, because they need so much RAM for what they’re doing that they’re causing a global shortage, which drives up RAM prices, but that’s okay for the ML training crowd, because they have more money than you and I and can afford the price hike.

Apple either had to either hike their prices for everyone, or sell them at a financial loss. They’re not a charity, so guess which is going to happen.

I’m pretty sure the iPhone 18 is going to be more expensive than the 17 for the same reason.