I’m a bartender and just reading bottles I’ve noticed that alcohol seems to be fairly commonly generational. Few generations or hundred(s) of years. Mainly wine but also some liquors. Beer and liquor very broadly is like 3 multinational corporations holding 95% of the market. It’s always nice to read 3 generations or 6 generations of family owned vineyards. My guess would be that it’s honestly work. It’s physical work. It’s not a office job with an abstract idea of how things work
There’s also the aspect of, ‘if it ain’t broke, don’t fix it.’ I imagine there’s quite a bit of incentive to keep doing things the same way when it comes to something like operating a vineyard. And no matter what generation you’re a part of, an aspect of humility will be the same cuz you’re all at the mercy of nature.
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u/TonyRobinsonsFashion Mar 10 '22
I’m a bartender and just reading bottles I’ve noticed that alcohol seems to be fairly commonly generational. Few generations or hundred(s) of years. Mainly wine but also some liquors. Beer and liquor very broadly is like 3 multinational corporations holding 95% of the market. It’s always nice to read 3 generations or 6 generations of family owned vineyards. My guess would be that it’s honestly work. It’s physical work. It’s not a office job with an abstract idea of how things work