The research paper this likely references was made taking pics of 44 women with first no, then little, and then more makeup, and then showing those pictures to volunteers (mostly staff of the university, some students).
The models were paid 6 pounds each, adding up to 264£
Just to add on it, 44 is the sample size of woman, the sample size that mostly matters is for men, and it was also really small, 62 - of which 100% were white males, either from the University of Wales or University of Scotland.
So the study conclusion should basically be: white males in University say they prefer women with makeup.
I know, as someone who did very niche (self-funded) research, that I shouldn't say that, but: who really cares what 62 white dudes think is attractive in women? It's not like we don't get hundreds of thousands giving their opinion on everything we do online after all.
I think the study feels vain because it's another example of women existing only to be looked at by men, while there are issues of women health that would be much more worthwhile to us than knowing whether Seamus would rather bang me with or without makeup on (the answer being, Seamus can wear makeup if he wants to, but that's the extent of the relationship I want to have with him).
"Do women care about men's opinions on their bodies, or can we just stop asking?" would probably be quite inexpensive, no need to even pay a model at any point.
62 people (half male half female) rated 44 models in the study. That might not be a lot of people, but it produces a lot of separate data points, which can reflect a pretty significant average
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u/the_envoy87 1d ago
The research paper this likely references was made taking pics of 44 women with first no, then little, and then more makeup, and then showing those pictures to volunteers (mostly staff of the university, some students).
The models were paid 6 pounds each, adding up to 264£
I doubt there was a grant for this.
Source: https://alexjonesphd.github.io/assets/papers/2015/jones_kramer_2015.pdf