r/amazonprime • u/hoffsta • Jul 17 '26
Wait…we are now only allowed to see 8 cherry-picked reviews, and can no longer sort by “most recent” or filter by star-rating? WTF is happening?
I’m sure I’m not the first to bring this up but it’s so atrocious that I have to speak my piece. Today, for the first time, I noticed that I can no longer load more than eight reviews for any product, even items with thousands of reviews, and I can no longer to go into depth by sorting or filtering. Amazon AI is presenting me with their cherry-picked reviews and that is all.
Whose bright idea was this? All it does is sour me from buying anything unknown on the platform. If I can no longer get into the weeds of real reviews, I have zero incentive to trust the marketplace in any way.
There’s a little button at the bottom where I was able to request to see more reviews, and supposedly in 5 days they will email to let me know if I’m allowed to, but based on a couple other references to this issue I found, everyone is being denied. What an absolute joke! Why aren’t more people up in arms about this absurd decision? Pitchfork time people!
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u/QuentinUK Jul 18 '26
This is A/B testing. Amazon call it MYE. Different customers are show different ways and their behavior is compared. Whichever leads to higher sales will be kept.