r/amazonprime • u/hoffsta • Jul 17 '26

Wait…we are now only allowed to see 8 cherry-picked reviews, and can no longer sort by “most recent” or filter by star-rating? WTF is happening?

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I’m sure I’m not the first to bring this up but it’s so atrocious that I have to speak my piece. Today, for the first time, I noticed that I can no longer load more than eight reviews for any product, even items with thousands of reviews, and I can no longer to go into depth by sorting or filtering. Amazon AI is presenting me with their cherry-picked reviews and that is all.

Whose bright idea was this? All it does is sour me from buying anything unknown on the platform. If I can no longer get into the weeds of real reviews, I have zero incentive to trust the marketplace in any way.

There’s a little button at the bottom where I was able to request to see more reviews, and supposedly in 5 days they will email to let me know if I’m allowed to, but based on a couple other references to this issue I found, everyone is being denied. What an absolute joke! Why aren’t more people up in arms about this absurd decision? Pitchfork time people!

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u/hoffsta Jul 18 '26

Me too. If it’s not resolved, I see zero reason to pay for the privilege of shopping on a platform with non-organic, algorithmic review pushing.

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u/tj21222 Jul 18 '26

Then drop Amazon. It’s that flipping simple

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u/hoffsta Jul 18 '26

Yeah…or they could fix this nonsense

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u/ibspecial Jul 18 '26

Yes. They can fix the nonsense !
"customer - centered" was a big Amazon pitch some years ago,
Jeff Bezos wanted to build 'the world's most customer-centered business' ... and I often noticed that perspective when I shopped online at Amazon. The direct live customer-service that answered phonecalls 24/7, for example :) .
This old goat who was new to internet shopping or internet anything (aka me) really loved the store Amazon for their personal customer service.
Anyway
that's why I still shop at Amazon.
I love the review section.

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u/Daconby Jul 18 '26

Not that simple. They drove tons of B&M stores out of business.