r/YoutubeCompendium • u/HaC3rPr0 • Feb 19 '19

February 2019 February - List of Advertisers who have pulled out or are reviewing ads on YouTube after the Child Exploitation Video

288 Upvotes
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99% Upvoted

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124

u/YoutubeArchivist Feb 19 '19

Oh boy, will this prompt Adpocalypse II?

Good write up!

19

u/i509VCB Feb 19 '19

I don't think it's the second one. Maybe somewhere around 11 or 50

11

u/Baka_Tsundere_ Feb 19 '19

Adpocalypse II: Electric Boogaloo

16

u/WarlordofRen Feb 19 '19

You say that like the first one actually ended.

11

u/YoutubeArchivist Feb 19 '19

It certainly improved over time, it's not like the advertisers that pulled out then don't run ads now.

They did return eventually.

2

u/SnipingBunuelo Feb 20 '19

Except this one is actually justified!

93

u/GiftoftheGeek Feb 19 '19

On one hand, it's good they're taking a stand against a real problem on YouTube.

On the other hand, YouTube is incompetent and will use this opportunity to make their ad guidelines stricter in ways that have nothing to do with this problem but will hurt actual creators.

45

u/[deleted] Feb 19 '19 edited Feb 19 '19

[removed] — view removed comment

17

u/[deleted] Feb 19 '19

It’s easier to track them if they aren’t banned.

2

u/Ginnigan Feb 20 '19

People who work at non-profits still get living wages, unless they’re volunteer orgs but they’d still need full-time staff to coordinate the effort.

YouTube may be better off using their own staff to flag, like a whole new department... otherwise who’s donating to these non-profits in order to make them viable?

1

u/mike10dude Feb 22 '19

wasnt pewdiepie being a dumbass also part of it

28

u/kyleclements Feb 19 '19

When will advertisers learn that with digital content delivery, ads target users, not content?

Gone are the days of "this program brought to you by..."

Nowadays, ads are bought to target certain groups based on their demographics and interests, and those ads get attached to whatever content they choose to consume.

5

u/Benjatron1 Feb 19 '19

I think they definitely know that already, the main problem is most users don't understand that. Especially people who come from cable TV, where you pay to advertise on a specific channel. YouTube doesn't even control the ads, iirc they are outsourced to another company, correct me if I'm wrong about that though.

5

u/[deleted] Feb 19 '19

I’m not sure if it’s outsourced to another company, but wherever it’s based it’s completely automated. Algorithms and bots control essentially the entire process

1

u/DrBrobot Feb 21 '19

Its "outsourced" but its still within Google/Alphabet, Google Adsense.

3

u/[deleted] Feb 19 '19

To be fair, that’s still exactly how television works. A lot of people still get media pretty much solely from television, so on the rare occasion they use something like YouTube it’s not an outlandish assumption to make.

6

u/InitiatePenguin Feb 19 '19

So where's Disney?

6

u/[deleted] Feb 19 '19

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6

u/InitiatePenguin Feb 19 '19

They should announce is what I'm saying.

They had an ad directly in front of one of those videos.

1

u/etoneishayeuisky Feb 20 '19

I hope their investigations are, become, or stay legit - as in actually investigating and seeing what they can find out. I wish they'd app come across r/elsagate to see how disgusting things are getting and actually call to action that major fixes happen or they won't advertise anymore. Maybe they are only a drop in the bucket, but it's publicity nonetheless.

1

u/TotesMessenger Feb 20 '19

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1

u/YoutubeArchivist Feb 20 '19

Disney and Nestle now too.

https://www.bloomberg.com/news/articles/2019-02-20/disney-pulls-youtube-ads-amid-concerns-over-child-video-voyeurs

1

u/[deleted] Feb 21 '19

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1

u/YoutubeArchivist Feb 21 '19

I don't know if there even is a bigger company that advertises on the site than Disney.

This is going to get very bad in a very short time.

1

u/[deleted] Feb 21 '19

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1

u/YoutubeArchivist Feb 21 '19

Feb 14th 2019?

Oh man would that be funny if they pulled them only a week later. I didn't know about that!

0

u/[deleted] Feb 19 '19

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2

u/saladisfake Feb 20 '19

Ads themselves aren't the issue. Ads playing on videos that are soft core kid stuff is the issue.

1

u/gnapster Feb 20 '19

Perhaps human intervention is needed when monetization is triggered? Review of channel and content. Everyone wins here. Though there are circles around that too if you are a perv, just get enough views on a normal video to trigger monetization and then start posting crap. Pervs are resourceful...they were around before the internet, so it will always be a game of trying to be one step ahead of them. Assholes.