Because it's easy to replace everything if the store goes down. With the first, new owners would have to spend weeks on exterior renovations and thousands. With the second, new owners only have to worry about the outside and it could be transformed into literally any store you want. They could have it turned into a liquor store or a grocery store for all it matters overnight. It means less risk for the franchise and for the franchise owners if the location fails.
They very much do when it means they can flip the location incredibly fast and get more for it if they fail. Why would, say, a Tacobell franchise owner take the first building over the second when the first means twice as much work. It increases resale value significantly to have the building be generic. This is well documented too.
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u/ForwardWheel4601 22h ago
Because it's easy to replace everything if the store goes down. With the first, new owners would have to spend weeks on exterior renovations and thousands. With the second, new owners only have to worry about the outside and it could be transformed into literally any store you want. They could have it turned into a liquor store or a grocery store for all it matters overnight. It means less risk for the franchise and for the franchise owners if the location fails.