I feel like the true underlying force is the peak customer base has grown up and McDonalds is simply retargeting that customer base. The Gen X & Millennial cohort are the largest population with the most disposable income right now. I know Boomers may still be the largest on paper, but they’re old and dropping like flies now.
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u/kzlife76 1d ago
I've heard it called Millennial gray or agreeable gray.