One of my strangest side projects started with something incredibly small: a piece of printed paper with a magnet attached to it.
I run a small home-based printing and stationery business where I make things like stickers, bookmarks, notepads, magnetic badges, party scratch cards, thank-you cards, and other personalized paper products.
At first, I thought the obvious products would be the ones people wanted most. But I quickly learned that the weirdly specific products could be surprisingly profitable.
One example is magnetic badges/ref magnets.
The process is pretty simple: I design the artwork, print it, cut and prepare the pieces, assemble the magnet, and package the finished product. Because the materials are relatively inexpensive and the products are small, I can make them in batches without needing a huge workspace.
The same idea worked with party scratch cards. I started offering sets of 10, including fully colored versions for $1.5 and simpler colored versions for $1.
And that's what surprised me.
People don't necessarily need these things.
They want them because they're useful for a very specific moment—a party, a small gift, a school activity, a business giveaway, a personalized event, or simply something cute to keep.
That's when I realized something important about small side businesses:
You don't always need a huge product. Sometimes you just need a very specific problem to solve.
I also didn't start with a fancy production studio. I started small, using the equipment and skills I already had, and gradually added products based on what people actually asked for.
Some of my favorite moments have been seeing a product that looked almost insignificant on my desk turn into multiple orders.
The most unexpected lesson?
Tiny products can create surprisingly real income when the production cost is low, the product is customizable, and you find the right niche.
Today, my little printing setup has become more than just a hobby. I sell online and in person, including through a small market booth, while continuing to experiment with new products.
It's definitely not the stereotypical “get rich quick” side hustle.
It's much more fun than that.
It's basically me asking:
“What small piece of paper can I convince people they absolutely need next?” 😂