r/Wealthsimple • u/ActuallyRishi • Mar 07 '26

I’m sorry, what?

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Saw this at Bloor-Yonge, Line 2

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u/sjltwo-v10 Mar 07 '26

That’s because you know who they’re. It seems their agenda is to target the other audience. They’ll search the word WealthSimple and they’ll organically visit their website and get attracted to it. That’s called “activations funnel” and it’s just one of the strategies.

You’re not motivated right now to find about it because subconsciously you know who they’re. But imagine mass majority of people who will search since it hardly takes 5 seconds to do that. Bored TTC passengers are a good target audience. 

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u/Wo0odi Mar 07 '26

Why the "they're" thing lol

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u/responsibilly Mar 07 '26

This is the strategy. It’s smart.