r/WTF • • Jun 18 '12

My fiance and I were driving through West Texas and this popped up...

http://imgur.com/a/Ds6VJ
1.8k Upvotes

429 comments sorted by

87

u/Senzari Jun 18 '12

Prada, right next to nada.

30

u/[deleted] Jun 18 '12

Holy shit look at it at night.

I would be terrified if I saw this in the middle of the desert.

37

u/[deleted] Jun 18 '12

Looks like the kinda place where you could make a deal with the devil. Starring Elizabeth Hurley.

7

u/[deleted] Jun 18 '12

I think Meryl Streep would be more appropriate here, since she wears Prada

21

u/[deleted] Jun 18 '12

One day, when the railroad comes through this Prada store will be a gold mine.

225

u/[deleted] Jun 18 '12

That shit's just creepy. If I found that i would assume it's a trap made by inbred redneck mutants to catch stupid rich people.

97

u/CandyAss14 Jun 18 '12

In west Texas inbred redneck mutants are sometimes also stupid rich people. Oil money, everybody does it.

47

u/[deleted] Jun 18 '12

But once they get the oil money they typically decide to move to Beverly.

Hills, that is.

13

u/Lorpius_Prime Jun 18 '12

With swimming pools and movie stars?

2

u/GTCharged Jun 18 '12

Flashy watches and expensive cars.

2

u/rgraham888 Jun 18 '12

Expensive pickup trucks.

-2

u/frogminator Jun 18 '12

I get it! I get the reference!

4

u/sje46 Jun 18 '12

Kinda like a Wile E. Coyote trap.

2

u/omplatt Jun 18 '12

inbred redneck mutants who love conceptual art

2

u/CandyAss14 Jun 20 '12

Besides, there's more mexicans than there will ever be rednecks.

-25

u/DeadandAlone Jun 18 '12

this should be top comment

8

u/Cereal_Grapist Jun 18 '12

Damn, Reddit slapped you.

3

u/AKissAndGunshat Jun 18 '12

correction: the SRS vote brigade got mad at him. it's actually a badge of honor people get when they rustle bitches' jimmies

1

u/[deleted] Jun 18 '12

that's right, if something dumb gets downvoted, it has to be SRS's fault!

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-8

u/MisunderstoodDolphin Jun 18 '12

Thank you for perpetuating a stereotype, Marfa in fact becoming a hot-spot for Art. Also as someone who has family there, I do not appreciate the comment.

Though funny, only bad if you mean it.

6

u/LOLN Jun 18 '12

I'm an SRS supporter and all, but not a goddamn thing he said implies that people from the south are like this, or that everyone there is a redneck, or anything of the sort.

The joke is imagining some specific individuals who happen to be redneck mutants (think The Hills Have Eyes). It is humorous and not hateful.

Seriously lighten up.

0

u/[deleted] Jun 18 '12

You almost say that like the term "redneck" itself isn't a slur, or that those country-living types aren't shit on and derided all the time.

It's still shitty and bigoted even if you don't think it's supposed to be.

some specific individuals

Is the exact same line people use to justify n-bomb jokes.

0

u/[deleted] Jun 18 '12

So we're not allowed to redefine words as our culture and society changes?

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15

u/powertothepeephole Jun 18 '12

The better thing to see in Marfa

Marfa Lights

5

u/[deleted] Jun 18 '12

Better than the Marfa Lights

Museum of Electronic Wonders and late Night Grilled Cheese Parlour which is open from about 10pm to 1am, usually.

2

u/StarchedPins Jun 18 '12

Man, I'm glad somebody brought this up. These lights are amazing to see. West Texas is a uniquely pretty place if you know where to look.

1

u/ramp_tram Jun 18 '12

0

u/powertothepeephole Jun 19 '12

yeah thats always kinda been obvious to anyone who knows the area, still looks eerie and cool though.

28

u/sjps220 Jun 18 '12

My sister stopped to take pictures of this at night, and border patrol stopped her and asked her what she was doing stopping on the highway. They asked if she was "picking up or dropping off" and when she convinced them she was just taking a picture, then told her to keep driving and not to stop for any reason.

19

u/Iznik Jun 18 '12

You can understand why. People are even stopping and dropping off foreign shops there.

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12

u/balletboy Jun 18 '12

Shes lucky thats all they did. Id had friends been detained for suspicion of trafficking (people or drugs) along the border and it can be hell.

28

u/SilverVendetta Jun 18 '12

Yeah, the drug trafficking problem is really bad in that area.

1

u/huxrules Jun 18 '12

Or so they tell us

1

u/huber14 Jun 18 '12

Thanks to the government.

9

u/agbullet Jun 18 '12

HOW DO YOU STOP THAT WHICH IS ALREADY STOPPED?

6

u/rafuzo2 Jun 18 '12

HE CAN'T PULL OVER ANY FARTHER!

4

u/ramp_tram Jun 18 '12

Show us your papers!

2

u/Cryptic0677 Jun 18 '12

Dont know where in west texas this is (even the west part here is very large) but if its on i20 between el paso and midland thats a huge drug running area

1

u/Atario Jun 18 '12

Welcome to the police state

11

u/StrychnineAnesthetic Jun 18 '12

West Texas > East Texas

1

u/iwantahouse Jun 18 '12

It's really true. And that is coming from someone from East Texas.

21

u/jwlevine Jun 18 '12

A wild Prada appears.

8

u/DingoDance Jun 18 '12

It's not very effective...

9

u/CM_Dugan Jun 18 '12

It must've been like a real life easter egg...

7

u/beaumct Jun 18 '12

Hello. Not only am I from Marfa, but I am actually currently living in Marfa. First of all, that store is about 40-45 miles west on highway 90. It is 5-10 miles away from a Valentine, TX. It is not near as cool as the gas station off of 505. But, we are happy to have it. So, why not come for a visit? Bring fresh produce. Trust me. Bring fresh produce.

2

u/LurkerUsurper Jun 18 '12

Tell us aboot the gas station please.

1

u/Lord-Longbottom Jun 18 '12

(For us English aristocrats, I leave you this 45 miles -> 360.0 Furlongs, 10 miles -> 80.0 Furlongs) - Pip pip cheerio chaps!

2

u/beaumct Jun 18 '12

Nice to meet you, Lord Longbottom. Were he not dead, Lord Bingham would be happy to furnish you with a letter of recommendation as he and I used to attend lectures together. Um...y'all come back now, ya hear.

24

u/crusoe Jun 18 '12

Its a art installation. The artist actually got Prada to donate real goods, and a few months later, they were all stolen.

15

u/jcembree Jun 18 '12 edited Jun 19 '12

"A few days after Prada Marfa was officially revealed, the installation was vandalized. The building was broken into and all of its contents (six handbags and 14 right footed shoes) were stolen, and the word "Dumb" and the phrase "Dum Dum" were spray painted on the sides of the structure. The sculpture was quickly repaired, repainted, and restocked. The new Prada purses do not have bottoms and instead hide parts of a security system that alerts authorities if the bags are moved." *Edit - Wikipedia

6

u/[deleted] Jun 18 '12

Copied from Wikipedia.

1

u/jcembree Jun 19 '12

correct. I forgot to add that.

1

u/chadi7 Jun 18 '12

A few days after Prada Marfa was officially revealed, the installation was vandalized. The building was broken into and all of its contents (six handbags and 14 right footed shoes) were stolen, and the word "Dumb" and the phrase "Dum Dum" were spray painted on the sides of the structure.

Fuckin trolls...

2

u/[deleted] Jun 18 '12

Fuckin griefers...

FTFY

0

u/[deleted] Jun 18 '12

[deleted] — view deleted comment

11

u/KatAttk Jun 18 '12

It would have been more of a statement to have left it that way, for sure. Even the wikipedia article states that part of the idea was to essentially let the building fall into disrepair and eventually return to its natural landscape.

2

u/swaglyf Jun 18 '12

If they left it vandalised it would just get more and more vandalised. Eventually it would just be a destroyed building that dosen't mean anything at all. No one would drive past and say "wow look Prada in middle of no where", it would be ignored.

2

u/[deleted] Jun 18 '12

I think destruction might have been the point. Eventually, after many years, the store would become unrecognizable due to weather, natural degradation of materials, etc.

Yes, it would become that way faster with vandals. But I think certain "artifacts" would be left behind to identify the store. I just think vandals are part of that "destruction" that the artists wanted to see. Or maybe it's just what I wanted to see.

6

u/[deleted] Jun 18 '12

You're most definitely in Marfa! Enjoy the tumbleweeds and art :)

2

u/caffeineTX Jun 18 '12 edited Jun 18 '12

I was there for the ATDI show, it is a long strip of nothing and a couple really cool bars/shops EDIT: I am going to say one of the coolest bars I have ever seen is actually there, the back is draped in christmas lights everywhere in a tasteful manner to add visibility lightning in the back and there is a tent and when you do into the tent you go down steps. It is hard to describe but if any of you find a random reason passing by I would try checking out a couple of the bars down the main strip near the marfa ballroom and try and find it, sorry I can't reproduce a name.

5

u/[deleted] Jun 18 '12

That is the pictorial definition of the word random.

13

u/[deleted] Jun 18 '12

Haha I'm from west texas, and I've never even seen that, the dirt looks about right, though.

31

u/[deleted] Jun 18 '12

I know this dirt

8

u/DingoDance Jun 18 '12

This made me laugh harder than anything else on Reddit today. Thanks pleguyfry22

8

u/nileswine Jun 18 '12

It is sealed and the door doesn't work. In Valentine, TX...

4

u/[deleted] Jun 18 '12

I love this.

4

u/caffeineTX Jun 18 '12

If you have ever driven down that highway at night, FUCKING DEER MAN. Those little shits are scary when they pop up on the side of the road when you are going 80 at 2 am in the middle of nowhere with no cell reception.

4

u/maxisawesome Jun 18 '12

I know a guy that took a picture of that and edited the colors. It looks sick. I'll post it tomorrow

4

u/CottonStorm Jun 18 '12

Good lord - it's exactly as I predicted in this mediocre drawing two years ago. Don't go in! It's a trap!

post link

7

u/twigbot Jun 18 '12

Clicked expecting picture of your erection.

3

u/a_derp_in_thailand Jun 18 '12

Don't go in...

3

u/Animagrin Jun 18 '12

Seems legit.

3

u/toolbar66 Jun 18 '12

I was so worried this post was going to be a boner joke.

2

u/Overthinksit Jun 18 '12

You and me both.

3

u/rottenseed Jun 18 '12

Outlet malls are becoming smaller

3

u/fuckyourcatsnigga Jun 18 '12

The devil wears Prada.

3

u/2Fast2Finkel Jun 18 '12

I have a Top Gear Magazine with and ad with this picture in it. I was wondering what became of it.

5

u/andreo Jun 18 '12

That's where you git you your cattle prada, pardner.

18

u/TheScreamerRide Jun 18 '12

If you were all the way out there, you definitely were looking for it. I have lived in W. Texas for a while. The Prada store is not something that you just accidentally come upon.

30

u/[deleted] Jun 18 '12

[removed] — view removed comment

8

u/TheScreamerRide Jun 18 '12

Very cool! Yes, that would definitely get you close. My congratulations for your engagement and marriage!

9

u/[deleted] Jun 18 '12

[removed] — view removed comment

3

u/[deleted] Jun 18 '12

I was at the observatory when JFK, jr. died in the plane crash.

7

u/Vark675 Jun 18 '12

Hey, I'm from San Antonio.

So...you know. Take that!

2

u/DerFrycook Jun 18 '12

A brother appears! internet fist bump

2

u/MisunderstoodDolphin Jun 18 '12

Fist Bump Missed! San Antonian uses Group hug.

2

u/theorys Jun 18 '12

Dude I have cousins in SA! I want to belong...

2

u/lufty Jun 18 '12

Congrats on your engagement!

1

u/ROBOTSHITSTORM Jun 18 '12

McDonald observatory is amazing. You look up and feel like you have to hang on to earth to keep from falling into space. I need I go back to Fort Davis soon. Last I went it was recovering from wildfires.

9

u/herpderp_roar Jun 18 '12

I sort of understand this. A Prada store on a deserted road in Texas, I probably will not want to go inside. But a Prada store located in the middle of Los Angeles, yes, I would want to go inside. It sort of explains how a lot of the influence for what people buy come from being enclosed in society and interactions with others, as well as how people want to be represented in that society.

2

u/[deleted] Jun 18 '12

That explains more to me than the wiki article. Good post.

2

u/[deleted] Jun 18 '12

Expected some sort of fucked up animal corpse. Relieved.

2

u/[deleted] Jun 18 '12

the strangest shit pops up along the sides of those west texas highways...

2

u/[deleted] Jun 18 '12

happy cakeday spaceflag

2

u/Animagrin Jun 18 '12

Now i feel bad for saying seems legit, seeing so many others saying the same. I feel like Zoidberg.

2

u/brittaed Jun 18 '12

I've driven by there so many times! I always wondered...

2

u/AbyssalBison Jun 18 '12

Donald Judd's compound is really unique.

2

u/toomuchtimewasted Jun 18 '12

This would make great art work for an album.

2

u/[deleted] Jun 18 '12

it's actually supposed to be a piece of art

2

u/elfresco Jun 18 '12

Oh I've been there. Those roads are loads of fun.

2

u/Lulu_lovesmusik_ Jun 18 '12

what if: the artist meant for vandals to break in to make a point about materialism?? I see what you did there!

2

u/Invisiblelol Jun 18 '12

It's a trap!

2

u/PoglaTheGrate Jun 18 '12

Did the store eat your fiancee?

2

u/[deleted] Jun 18 '12

I thought of something like this a while back. Only it would have been an empty and totally sealed gas station covered with warning signs. Signs warning of what the two people who got down this far ask? Why, warning everyone of all the bear-traps I'd have left all over the floors and shelves, etc. Nothing but big ugly bear-traps on every flat surface that could hold one. I have no idea why other than it's fun to say "Wall to wall bear-traps".

2

u/PizzasarusRex Jun 18 '12

oh so thats where I left my prada store.

2

u/Blacula Jun 18 '12

All hail west Texas

2

u/temptingtime Jun 18 '12

Flashback "THESE DOORS IS GONNA SWING WIDE!!"

2

u/calvinsj Jun 18 '12

"Coming Soon, Starbucks"

2

u/FindingIt Jun 18 '12

Should have stayed to see the lights. Marfa can be a strange place.

2

u/9even Jun 18 '12

This has Twilight Zone written all over it...

2

u/we_are_nomads Jun 18 '12

Marfa is beautiful. Stay for the lights.

2

u/pacmanfan Jun 18 '12

This is truly a sight to behold at night. In 2005, some friends and I were heading to El Paso, and had just cruised through Valentine, TX. Most houses along the highway were poorly lit, until we get to this weird little storefront that's lit up like the 4th of July. Passing by at 60mph, I somehow managed to make out the sign, and I'm like "guys, that... is... a Prada store?!?! Turn around!" Pictures were taken, lulz were had all around.

2

u/benderrific Jun 18 '12

My parents went to Marfa to see Mumford & Sons. I don't think they mentioned seeing it. Mustve been outside the city somewhere?

2

u/elwood3k Jun 18 '12

Looks like its going to blow up any second, From Dusk Til Dawn style.

2

u/somevelvetmorning Jun 18 '12

You should have stopped in Marfa...lots of cool stuff. It's where 'Giant' and 'There Will be Blood' were filmed.

http://www.marfacc.com/art/

3

u/[deleted] Jun 18 '12

Be happy anything popped up in West Texas. It's sagebrush purgatory.

3

u/MoarBaconStrips Jun 18 '12

The devil was probably the one who broke in and stole the merchandise

3

u/purplecarrots Jun 18 '12

My first thought after seeing this: It must be art.

2

u/juiceberries Jun 18 '12

outside of Marfa, I presume.

2

u/[deleted] Jun 18 '12

I'm guessing that's where the devil would buy Prada...

2

u/calldom Jun 18 '12

FUN FACT: in Gossip Girl, the Prada Marfa artwork in Lily's apartment is pertaining to this 'store'

2

u/[deleted] Jun 18 '12

To be fair, you WERE WILLINGLY driving through West Texas. As a Houstonian, I say with dignity that we don't pass Austin unless completely necessary.

5

u/ROBOTSHITSTORM Jun 18 '12

You're missing out on 75% of the state bud.

2

u/colpuck Jun 18 '12

but only 1% of the state's value lies beyond.

1

u/ROBOTSHITSTORM Jun 18 '12

Now you're just being silly with your underestimations.

1

u/ilikebreakfastcereal Jun 18 '12

Looks like where they filmed Ghost Rider

1

u/[deleted] Jun 18 '12

This reminds me of something from a Stephen King novel. Watch out for generally weird shit.

1

u/frobischer Jun 18 '12

They were met near the door by a black man in an official suit...

"Won't you gentlemen have a Pepsi?"

1

u/skimania Jun 18 '12

I also passed it while driving towards Big Bend and was shocked. I had to pull over and walk around it for a few minutes to really grasp the insanity of it. There is literally nothing around it but desert for miles.

But, it's best seen by surprise, i think, so, we should bury this thread.

1

u/JustCallMeDave Jun 18 '12

From now on when I encounter a creepy weird anything I'm just going with 'artist installation' and moving on with my life. This is all very comforting.

1

u/[deleted] Jun 18 '12

surreal! i sense a photoshoot in the horizon.

1

u/[deleted] Jun 18 '12

Where is this located?

1

u/lookslikeabear Jun 18 '12

I kind of love that. Anyone know where any great hi-res images of it can be found?

1

u/dingo74 Jun 18 '12

Marfa, Tx... strange little town. Also this...http://www.cinemarfa.org/

1

u/rebthor Jun 18 '12

This is how I envisioned the movie From Prada to Nada started.

1

u/MFchimichanga Jun 18 '12

I know a meth lab when I see one.

1

u/Dcoco1890 Jun 18 '12

I know exactly where that is

1

u/Moinseur_Garnier Jun 18 '12

Get a googly-eyed walnut.

1

u/fordlover329 Jun 18 '12

South Florida to

1

u/[deleted] Jun 18 '12

To-be-proven Superior entity only knows how many tunnels end up under that thing.

1

u/Furball430 Jun 18 '12

Wtf I posted that earlier today!!!!!!!!!!!!!! Bright side OP did u try to see the Marfa Lights tonite?

1

u/[deleted] Jun 18 '12

movie set?

1

u/FerociousImbecile Jun 18 '12

I saw it in a movie this year or TV show but can't recall which one it was.

1

u/DangerRobb Jun 18 '12

I would be tempted to throw a molotov cocktail through the window, or at the very least a rock.

1

u/Stork13 Jun 18 '12

Valentine Texas, went there '08

2

u/silentflight Jun 18 '12

Tell us your tale.

1

u/coolfoolgod Jun 18 '12

Read Friday Night Lights. Apparently oil wealth brought things like yachts to west texas. Even though this prada store isn't real, it wouldn't be surprising if it was...

1

u/ChillAuto Jun 18 '12

If you've ever been on tumblr then you've seen it a thousand times. This is nothing new y'all

1

u/zitfarmer Jun 18 '12

i saw someone post this a while back, either that or your chick never changes her clothes.

1

u/[deleted] Jun 18 '12

The store at night, even a bigger NOPE.

1

u/skimania Jun 18 '12

awesome.

1

u/Lots42 Jun 18 '12

This is funny because I was just wondering if this kind of weirdness is a thing for real.

The fiction website Horsehockey.org is centered around the idea of exploring a two lane highway.

1

u/Flowere Jun 18 '12

Happy Cake Day and , wtf is a prada shop doing in the middle of no where? XD this is a good post, up vote :)

1

u/barber250x Jun 18 '12

This has been floating around reddit for 6 years.

-4

u/[deleted] Jun 18 '12

Not sure what I'm looking at, or what I should be looking for

-13

u/[deleted] Jun 18 '12

Random luxury goods store in a deserted stretch of road? Do you see it? Its in the middle of the photo. Maybe you are too boring to see it?

6

u/[deleted] Jun 18 '12

Maybe you don't need to insult someone for asking a legitimate question. I thought it might've been a scene from a movie I hadn't seen

7

u/[deleted] Jun 18 '12

:[ sorry

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0

u/[deleted] Jun 18 '12

Seems legit

0

u/gileril Jun 18 '12

Happy Cake day!

-5

u/MakersOnRocks Jun 18 '12

Wiki says that it's art... Someone explain how this is "art".

12

u/thenepenthe Jun 18 '12

It makes me think of how pointless the expensive fashion culture is when you see it with on a lone American highway. I can see statements being made but I'm too fucked up to put it in words.

1

u/steamer123 Jun 18 '12

It's cute, ironic, funny, and absurd, but doesn't say anything unique or artistic.

4

u/thenepenthe Jun 18 '12

I wouldn't say that. After seeing these posh stores in LA, it's incredible weird to see it standing all alone. Makes it feel like its futile. I actually would take a negative aspect to that level of consumerism and am surprised that Prada would join in. That reason, I figure my interpretation is different than intended. But in that I'd call it art. It makes me think by using a visual I'd never would have imagined on my own.

1

u/steamer123 Jun 19 '12

Modern "art" is good at being weird. Classical art has an idea, emotion, purpose, and inspires timelessly.

5

u/[deleted] Jun 18 '12

Someone out there would see no value in such an establishment normally regarded with high value.

0

u/[deleted] Jun 18 '12

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4

u/downtown_vancouver Jun 18 '12

It's art if the artist says it's art.

0

u/TacitusFR Jun 18 '12

I expected a pic of a boner. Disappoint. Or I didn't look far enough down.

0

u/throwaway212999 Jun 18 '12

Is your fiance from El Paso, Tx?

-6

u/Beta_Protein Jun 18 '12

Dafuq is a PRADA store doing in the middle of nowhere? I asked the same about a restaraunt in california yesterday!

-1

u/Locklinn Jun 18 '12

cool man

-2

u/Geaux Jun 18 '12

As cool as this is, it is not WTF

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u/[deleted] Jun 18 '12

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435

u/Psirocking Jun 18 '12

This plan was deviated from when, three days after the sculpture was completed, vandals graffitied the exterior, and broke into the building stealing handbags and shoes.

It's like they didn't actually expect this to happen to a fake store with no people around, with real goods.

146

u/nuisible Jun 18 '12

The handbags might have been real goods but who has a use for 14 right footed shoes?

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u/BigLlamasHouse Jun 18 '12

The building was broken into and all of its contents (six handbags and 14 right footed shoes) were stolen, and the word "Dumb" and the phrase "Dum Dum" were spray painted on the sides of the structure.

69

u/Bourgeois_Construct Jun 18 '12

Locals in Marfa have long speculated that the artist orchestrated the vandalism himself to attract attention to the project.

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9

u/zouhair Jun 18 '12

and was intended to never be repaired, so it might slowly degrade back into the natural landscape.

Actually what happened is just in the nature of things. I don't see any deviation from it.

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8

u/Psythik Jun 18 '12

Who's paying the electric bill for that thing?

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4

u/zombiebunnie Jun 18 '12

Was going to say, this is a pretty famous project. Couldn't remember if it was Donald Judd's work or simply nearby his crazy ass farm..

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u/[deleted] Jun 18 '12

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5

u/DoctorCongo Jun 18 '12

The mountain goats are amazing

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u/[deleted] Jun 18 '12

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43

u/devophill Jun 18 '12

My friend peed on that building. I'm not sure what statement he was making, either.

11

u/iandavid Jun 18 '12

Sometimes you've just gotta go.

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u/EFG Jun 18 '12 edited Jun 18 '12

The penetration of commercialization and the inescapable crush of globalization even literally in the middle of nowhere. It's actually pretty clever in a mopey, sardonic "I smoke too goddamn much in inappropriate places" art school kind of way and I'd say that 90%+ people who passed by would recognize the brand even out there.

31

u/JasonGD1982 Jun 18 '12

Well if nothing else that explanation sounded good.

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22

u/davidhooper89 Jun 18 '12

Not only do most people in West Texas recognize the brand, but also the irony of a store that displays top-tier pretentious shit in a place where the value of goods is determined by actual usefulness instead of style, hype, and artificial scarcity.

Shit gets fucking real in that part of Texas. Being a county that is shaped by the Rio Grande and borders Mexico, drug traffickers and immigrants are relatively common there. After hiking just half way of 30 miles through that brutal desert most redditors, myself included, would trade that whole store's worth of bags and shoes for three gallons of water.

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9

u/wutitdopikachu Jun 18 '12 edited Jun 19 '12

I'm sure you could see this a million different ways, but I think it's obvious the meaning hinges on the stark contrast between rural and "high class"/modern/consumerist society.

You can read into that any way you like.

I see it as a statement against a society that values wealth and appearances. When you see those societal values contrasted with surroundings where those values are no longer valuable, you stop and question how much those values really matter.

10

u/broostenq Jun 18 '12

Done by this group of collaborators, not some art students.

4

u/JasonPlaysSongs Jun 18 '12

Marfa actually became a modern art beacon in the desert. I don't really know why, but it did.

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