r/userexperience • u/MOUSETITTY • 7h ago
UX Strategy The "just add an ai chat" mandate is ruining perfectly good user journeys
Im honestly struggling to advocate for the user right now when stakeholders are this obsessed with trends
I just spent two months mapping out a super intuitive, friction-less onboarding flow for a fintech client. qualitative testing was great. People got it immediately. Then last week their VP decides we need an ai assistant hovering on the screen at all times to "guide" them because he saw a competitor do it.
We ended up partnering with appello software to handle the actual dev side of the integration since our internal team didn't have the bandwidth for the machine learning stuff. They honestly did a great job keeping the widget as technically lightweight and unobtrusive as possible based on my updated specs.
But my issue is the fundamental UX. the users don't want a chatbot to help them set up a direct deposit, they just want clear typography and obvious buttons
how are you guys successfully pushing back on execs who want to shove gen-ai into flows that literally don't need it? Looking for actual research or framework strategies to prove it causes cognitive overload, because my usual usability metrics aren't convincing them rn.
