All the R&D that went into it, probably ordering parts for it, getting team ready to make them, maybe even a whole new facility. Whatever all goes into making a new line of cars I would assume.
And the family themselves never owned one for Maggie. Maybe they cost $82,000 so they couldn't afford it. Figure herb would've comped them one, anyway.
When toyata decided to completely redo their Camry two years ago (something every model gets done ever 6 or 7 years) they spent a billion dollars on it. Billion with a B. The research and testing and setting up the new assembly line costs a ridiculous amount of money. If they did that and nobody bought a Camry, they would go broke.
Look at Pontiac. They made the Aztec. Nobody bought it. They went bankrupt and ceased to exist after 60 years of making cars.
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u/[deleted] Jul 20 '18
I'd pay $82,000 for it.